2. They increase your CTR
Posted: Sun Feb 16, 2025 10:32 am
Click-through rate , or CTR , is a crucial metric with which you can evaluate the success of your marketing plan. In fact, increasing CTR is often one of the ongoing marketing goals of a company.
CTR is essentially the number of visitors who click on a landing page (such as the CTA link at the end of a post) after first landing on the original page, compared to the total number who landed on the original page.
How do interactive contents increase CTR?
Let’s say you write a blog post that answers the search intent of a common question in your industry. You’re going to end that blog post with a CTA , right?
That's good practice, of course, but some readers will tune out long before they get there.
But what if your CTA wasn’t just a paragraph at the end of a text-based post? What if the CTA was actually linked to a piece of interactive content?
Reserve that CTA for another type of click until the reader has interacted with a valuable piece of interactive content. Once you demonstrate added value to them, it will usually lead to more clicks, which will increase your CTR.
3. They optimize lead generation
Interactive content can also optimize lead generation, especially those that start with paid or organic search. Let's say you want to attract leads through a blog post with a CTA at the end.
But this time, instead of asking readers to click, you'll ask them to sign up or provide an email address, or something like that.
It's common practice to offer some sort of israel phone number list incentive for that lead generation. If you sell retail products, it could be a pop-up that says: Sign up now and get a percentage off your first order!
In the B2B universe, a more common approach is: Download this whitepaper! , which offers readers deeper, more valuable content in exchange for a subscription.
Lead generation can be much more powerful and effective when you link it to interactive content.
If your goal is to collect email addresses, you can require an email registration so the user can access valuable interactive content, just as you would have done to obtain an eBook or whitepaper.
Or you can create some kind of quiz, like Find Your Ideal Apartment Type!, place it in place of the CTA, and save the actual CTA for the last step of the quiz, once you've captured users' curiosity and interest.
Whatever approach you take, almost any type of interactive content can have positive effects on your lead generation efforts.
CTR is essentially the number of visitors who click on a landing page (such as the CTA link at the end of a post) after first landing on the original page, compared to the total number who landed on the original page.
How do interactive contents increase CTR?
Let’s say you write a blog post that answers the search intent of a common question in your industry. You’re going to end that blog post with a CTA , right?
That's good practice, of course, but some readers will tune out long before they get there.
But what if your CTA wasn’t just a paragraph at the end of a text-based post? What if the CTA was actually linked to a piece of interactive content?
Reserve that CTA for another type of click until the reader has interacted with a valuable piece of interactive content. Once you demonstrate added value to them, it will usually lead to more clicks, which will increase your CTR.
3. They optimize lead generation
Interactive content can also optimize lead generation, especially those that start with paid or organic search. Let's say you want to attract leads through a blog post with a CTA at the end.
But this time, instead of asking readers to click, you'll ask them to sign up or provide an email address, or something like that.
It's common practice to offer some sort of israel phone number list incentive for that lead generation. If you sell retail products, it could be a pop-up that says: Sign up now and get a percentage off your first order!
In the B2B universe, a more common approach is: Download this whitepaper! , which offers readers deeper, more valuable content in exchange for a subscription.
Lead generation can be much more powerful and effective when you link it to interactive content.
If your goal is to collect email addresses, you can require an email registration so the user can access valuable interactive content, just as you would have done to obtain an eBook or whitepaper.
Or you can create some kind of quiz, like Find Your Ideal Apartment Type!, place it in place of the CTA, and save the actual CTA for the last step of the quiz, once you've captured users' curiosity and interest.
Whatever approach you take, almost any type of interactive content can have positive effects on your lead generation efforts.