Machine learning in Google's algorithm
Posted: Sun Feb 16, 2025 9:41 am
Google is constantly updating its algorithm, every day. But most of these updates are small and don’t cause noticeable changes in rankings or traffic for individual brands like yours.
From time to time, Google implements major updates. This can significantly affect rankings or traffic.
Some updates in the past were specifically aimed at reducing the impact of cheating by certain brands and sites. And names are given to these updates: Panda (for content quality) and Penguin (for link quality) are among the best known.
Today Google is announcing most of the updates, and you'll find these announcements on Twitter via @searchliaison .
As the name suggests, “ machine learning is a capability that azerbaijan phone number data allows software to perform a task without programming or explicit rules.” Google gives examples of tasks that machine learning can perform:
Personalize product recommendations based on customer behavior
Search for keywords in a large number of text documents
Enable software to respond appropriately to voice commands
Machine Learning at Google
RankBrain and BERT are the most well-known machine learning updates. RankBrain is a machine learning artificial intelligence system that Google uses to help navigate its search results. BERT, which stands for Bidirectional Encoder Representations from Transformers, is a neural network-based technique for natural language processing. It is used to understand the nuances and context of words in searches, which helps provide more relevant results to queries.
From time to time, Google implements major updates. This can significantly affect rankings or traffic.
Some updates in the past were specifically aimed at reducing the impact of cheating by certain brands and sites. And names are given to these updates: Panda (for content quality) and Penguin (for link quality) are among the best known.
Today Google is announcing most of the updates, and you'll find these announcements on Twitter via @searchliaison .
As the name suggests, “ machine learning is a capability that azerbaijan phone number data allows software to perform a task without programming or explicit rules.” Google gives examples of tasks that machine learning can perform:
Personalize product recommendations based on customer behavior
Search for keywords in a large number of text documents
Enable software to respond appropriately to voice commands
Machine Learning at Google
RankBrain and BERT are the most well-known machine learning updates. RankBrain is a machine learning artificial intelligence system that Google uses to help navigate its search results. BERT, which stands for Bidirectional Encoder Representations from Transformers, is a neural network-based technique for natural language processing. It is used to understand the nuances and context of words in searches, which helps provide more relevant results to queries.