Create a strong brand image
Posted: Sun Feb 16, 2025 9:31 am
This is the number of pages that a Facebook user follows on average. On Instagram, there are 135 accounts that are followed on average. Social networks compete and copy each other to offer the user an immersive and entertaining experience.
At a time when the health crisis has confined social media users at home, more than ever in front of their screens, how can a company stand out from the crowd? Through a few tips, we will see that it is possible to attract the attention of your target audience by using the resources specific to each platform, and to effectively manage your crisis communication on social media.
Be proactive
The current economic context is making companies rethink the way they work, sell or communicate. What about social networks? I recently discovered a very telling statistic that says that social media consumption has increased by 61% in recent weeks. If WhatsApp is primarily responsible for this increase, the other giants Facebook, Instagram and others are not far behind.
We must take advantage of it. Although we do not know at the austria phone number data time of writing this article, the date of the end of the crisis, we must capitalize on this peak of available attention. Start today to review your strategy and to be more present (visible) for your audience. We will see how to use social networks to your advantage.
Mistakes to avoid
Hours/Reachability : This is the basis. Update your opening hours and contact channels to stay reachable.
Messages : Not responding to messages and reviews received would be a big mistake. You need to be even more responsive now to show your presence to your subscribers.
Stop communicating : I prefer to clarify this to avoid any ambiguity. If you have stopped your communication, I advise you to get back on track as soon as possible. You will see how in the rest of this article.
At a time when the health crisis has confined social media users at home, more than ever in front of their screens, how can a company stand out from the crowd? Through a few tips, we will see that it is possible to attract the attention of your target audience by using the resources specific to each platform, and to effectively manage your crisis communication on social media.
Be proactive
The current economic context is making companies rethink the way they work, sell or communicate. What about social networks? I recently discovered a very telling statistic that says that social media consumption has increased by 61% in recent weeks. If WhatsApp is primarily responsible for this increase, the other giants Facebook, Instagram and others are not far behind.
We must take advantage of it. Although we do not know at the austria phone number data time of writing this article, the date of the end of the crisis, we must capitalize on this peak of available attention. Start today to review your strategy and to be more present (visible) for your audience. We will see how to use social networks to your advantage.
Mistakes to avoid
Hours/Reachability : This is the basis. Update your opening hours and contact channels to stay reachable.
Messages : Not responding to messages and reviews received would be a big mistake. You need to be even more responsive now to show your presence to your subscribers.
Stop communicating : I prefer to clarify this to avoid any ambiguity. If you have stopped your communication, I advise you to get back on track as soon as possible. You will see how in the rest of this article.