As expected: Increase marketing and sales productivity
Posted: Sun Feb 16, 2025 9:13 am
When we have all the data on the table and know how to use it to our advantage, it's a piece of cake to prioritize it to find out who is most likely to convert and pass them on to the sales team.
We can see lead management as a fundamental part of the alignment of both sectors, allowing them to optimize their workflows and thus increase their productivity.
5 key stages of lead management
We already know what lead management is and how important it is for organizations. Let's move on to learn about the 5 key stages of this process that you should know:
1. Prospecting
Lead capture is the process of collecting contact information from users who have shown themselves to be most interested in the brand in order to transform them into “leads.”
To do this, it is essential to place a Call-to-Action —CTA— in an image, text or interactive video on our website, blog or social media channels.
Once the user clicks on the CTA, they will be denmark phone number list taken to a landing page where they can learn a little more about the product or service and, in addition, we will leave them a form to enter their personal data such as, for example, email address, name or some other contact information.
2. Lead tracking
Lead tracking is a sales and marketing strategy that is based on monitoring the activities of already captured prospects from the first contact to the sale.
In this step we will manage and monitor all marketing channels, such as the blog and social media campaigns.
This will tell us where these highly engaged users are coming from so we can allocate budget to the best channels; here we can capture leads:
Inbound : These come from organic searches on search engines like Google, online forms, blog CTAs, among others.
Outbound : Comes from email marketing campaigns, cold calling, direct mail, and display ads.
We can see lead management as a fundamental part of the alignment of both sectors, allowing them to optimize their workflows and thus increase their productivity.
5 key stages of lead management
We already know what lead management is and how important it is for organizations. Let's move on to learn about the 5 key stages of this process that you should know:
1. Prospecting
Lead capture is the process of collecting contact information from users who have shown themselves to be most interested in the brand in order to transform them into “leads.”
To do this, it is essential to place a Call-to-Action —CTA— in an image, text or interactive video on our website, blog or social media channels.
Once the user clicks on the CTA, they will be denmark phone number list taken to a landing page where they can learn a little more about the product or service and, in addition, we will leave them a form to enter their personal data such as, for example, email address, name or some other contact information.
2. Lead tracking
Lead tracking is a sales and marketing strategy that is based on monitoring the activities of already captured prospects from the first contact to the sale.
In this step we will manage and monitor all marketing channels, such as the blog and social media campaigns.
This will tell us where these highly engaged users are coming from so we can allocate budget to the best channels; here we can capture leads:
Inbound : These come from organic searches on search engines like Google, online forms, blog CTAs, among others.
Outbound : Comes from email marketing campaigns, cold calling, direct mail, and display ads.