SEO strategy at its simplest
Posted: Sun Feb 16, 2025 9:13 am
Bingbot therefore has an important role of “semantic labeling”.
Which brings us back to the next point: it is fundamental to structure our pages and give Bingbot (and Googlebot) as many clues as possible so that it can add the richest possible layer of annotations to our HTML, since the algorithms rely heavily on these annotations to extract and rank our (wonderful) content.
It is now abundantly clear to me that the entire process of crawling, storing, and ranking results (whether blue links or rich elements) is deeply interdependent.
And given what Messrs. Canel, Dubut , Alvi, Merchant, and Chalmers armenia phone number data share in this series, the most fundamental points can be summarized as follows:
Structure our content to facilitate its exploration, extraction and annotation.
Making sure our content has value for their users who are also our audience.
Building EAT (Expertise, Authority, and Trustworthiness) at the content, author, and publisher levels.
And this remains true regardless of what content Bing (or Google) is asked to present to their users, whether it is blue links or rich elements!
Youtube video thumbnail
This is the third of five articles dedicated to the functioning of the Bing algorithm (and by extension, of any search engine) and based on a series of interviews conducted by Jason Barnard all around the world!
Stay tuned, we will regularly publish a new episode of the BING Series, the adventures of our SEO globetrotter.
Which brings us back to the next point: it is fundamental to structure our pages and give Bingbot (and Googlebot) as many clues as possible so that it can add the richest possible layer of annotations to our HTML, since the algorithms rely heavily on these annotations to extract and rank our (wonderful) content.
It is now abundantly clear to me that the entire process of crawling, storing, and ranking results (whether blue links or rich elements) is deeply interdependent.
And given what Messrs. Canel, Dubut , Alvi, Merchant, and Chalmers armenia phone number data share in this series, the most fundamental points can be summarized as follows:
Structure our content to facilitate its exploration, extraction and annotation.
Making sure our content has value for their users who are also our audience.
Building EAT (Expertise, Authority, and Trustworthiness) at the content, author, and publisher levels.
And this remains true regardless of what content Bing (or Google) is asked to present to their users, whether it is blue links or rich elements!
Youtube video thumbnail
This is the third of five articles dedicated to the functioning of the Bing algorithm (and by extension, of any search engine) and based on a series of interviews conducted by Jason Barnard all around the world!
Stay tuned, we will regularly publish a new episode of the BING Series, the adventures of our SEO globetrotter.