Think a little before reading this. Now that you have answered these questions in your mind, let's get to the content. The main objective of a user on social media is to connect with people, and it is through photos and even more so videos that these users perceive oral and body language, which will generate a feeling of empathy or not. Consider your daily life in the times of WhatsApp, when a person asks you via text message if you are okay, it has a different meaning than when they call you to see if you are okay. In taiwan number data general, when a friend calls you, you feel really important to them, right?
After building this entire scenario, we will present some tips for you to gain authority through Social Networks, connect and get closer to people.
Content that helps and answers questions:
The main purpose is to make it clear to people that you want to help them, this is the main purpose before “selling”. Show that you want to help without gaining anything in return, provide tutorials, e-books, checklists and other things that can make the person’s day-to-day life easier and also communicate. In short: PUT LOVE IN WHAT YOU ARE DOING!
Posts to share content:
When posting photos with just “Good morning” or “Good afternoon”, expose your content in the photo description, help people with their needs, and do not pamphlet your networks, post beautiful and organized photos, and maintain a pleasant layout on your pages.
Facebook, Instagram Stories and Whatsapp Status:
These Stories and Status tools are powerful for building authority, with them you can talk about several separate subjects in 15 seconds. Use and abuse videos for these channels, especially SHOWING YOU, play with the available tools, engage with your users through polls and questions, ask them to interact with you by responding via direct message and use #hashtags. All of this will make you improve your engagement with all followers and gain new ones, reinforcing your authority on several subjects.
Digital Marketing for Entrepreneurs: Instagram Highlights:
Organize your highlights into icons, this makes it easier to answer questions and provide information to your audience, and it looks more visually appealing:
These icons, for example, were made with ready-made design tools like Canva and Adobe Spark Post, they have lots of free photos and designs.
*Instagram Followers: At the moment, it is worth your effort to gain followers on Instagram, since Stories is a tool with high reach and the Network allows you to insert links when you have more than 10 thousand followers. The quickest way to achieve this is to follow people who belong to your persona and wait for them to follow you back. There are also several tools that do this automatically based on the segmentations determined by you.
Strategic links:
Define your goals and use networks to capture leads through strategic links, such as registering on capture pages or participating in WhatsApp broadcast lists.
*Don't forget Twitter: Twitter may have lost a lot of users but it is still a powerful source for building authority and capturing qualified leads.
LinkedIn:
Create articles on LinkedIn for your followers and use keywords in your texts to index in the top positions of Google. Describe your main activity with “I help people to…” instead of “Managing Director”, this way you demonstrate your intentions and create engagement with people.
Relationship through Email or Whatsapp Automation:
Use and abuse automation tools and/or WhatsApp broadcast lists to send content and engage with your leads before the sale. Ideally, you should filter the people who are most engaged with your content so that you can make the sales proposal only to them and continue the relationship with the other leads until they show interest. This way, communication becomes assertive and you continue to build your authority with good intentions, because sales are consequences.
Digital marketing for entrepreneurs: investing in media
The world of Digital Marketing is not a bed of roses, so like all success it requires a lot of work and investment. One of the biggest mistakes entrepreneurs make is wanting to launch themselves into the market without a minimum amount of money to invest in media. Facebook, for example, is a tool that is not very successful for those who are starting out with zero investment, because the organic reach is extremely limited and your posts don't even appear to those who like your page. To be successful you will probably need to invest in sponsored posts to promote the advantages so that the user can become your lead. Another alternative is to advertise on Google, after all, those who are searching on Google are already interested and have started within the sales funnel. Invest in Instagram automation tools to follow and unfollow people and send direct messages. Invest in email or WhatsApp automation tools. I'm not saying you need to invest in all of this right from the start, but it is important that you invest in something.
