Are you struggling with which career path to choose or what to study? You might want to first hear about the 7 great advantages of being a digital marketing analyst. They’re good, we promise.
But first, let's look at what digital marketing is and what skills the market needs.
What is Digital Marketing?
Well, it's not that different from traditional marketing: you have a product that switzerland number data needs to be sold and you then look for ways to engage with customers to generate brand awareness and eventually convert into a sale.
Digital marketing encompasses professions and skills in a way never seen before and it is this flexible and versatile nature of this niche that makes it fascinating and incredible, this is one of the advantages of working with digital marketing.The digital world is in every corner of our lives, and it is here to stay, currently there is a huge investment going into the digital marketing market compared to traditional marketing.
Most online activities start with search engines ( Google , Bing , etc.), which is why SEO is an important strategy and skill to learn, and is very important for a digital marketing analyst. But in general, as we said above, anyone who is thinking about working as a digital marketing analyst must have a general knowledge of digital marketing, having worked in several areas.
One of the advantages of working in digital marketing is that there are plenty of job openings waiting to be filled by digital marketing analysts or similar professions. In 2019, some of the most sought-after skills were content creation, curation, social media strategy, martech, analytics, SEO, and SEM.
Content marketing relies on traffic and having a technical understanding of how to analyze these patterns will be a valuable help, especially as these jobs have become more complex with the advent of Artificial Intelligence (AI) and machine learning .
According to a survey by Brazillab in 2019, there were 160 thousand vacancies for digital positions available, and that of digital marketing analyst is the second most sought after .
This gives people who are studying to learn what makes a digital marketing analyst a unique advantage – you are preparing for a profession that is in high demand and that has a shortage of professionals to fill the vacancies. This is always a good strategy.
New graduates are often thrown into a world of uncertainty and unemployment. Wouldn't it be a good idea to acquire a range of new skills that could help you land a highly sought-after profession in the future, increasing your job security?
Remember this: Companies want professionals with valuable skills.
According to Digitalents, digital marketing consulting and headhunting while looking for more professionals is also increasing the lack of qualified professionals to fill the digital marketing areas.
