6 levers to create a memorable Black Friday
Posted: Thu Dec 05, 2024 6:47 am
Black Friday has become an unmissable event for consumers looking for good deals.
But for brands, it is increasingly difficult to stand out from the crowd in the jungle of promotions.
In 2023, online sales jumped 12% in Europe during Black Friday.
The bar is high for 2024!
What are the levers to take full advantage of Black Friday?
To stand out from the crowd, it is no longer enough to slash list of austria whatsapp phone numbers prices. The challenge is to focus on original differentiation levers that will leave a lasting impression on your customers.
Here are 6 inspiring ideas for creating a memorable Black Friday that will delight your buyers and boost your sales.
Article_6leviers-Blackfriday
Summary
1 - Surprise with exclusive offers
2 - Adapt the design of your marketing materials
3 - Involve influencers
4 - Create immersive in-store experiences
5 - Use artificial intelligence to personalize the experience
6 - Add a service dimension
1 - Surprise with exclusive offers
You know as well as we do that during Black Friday, consumers are overwhelmed with all kinds of promotions.
To stand out, you need to surprise your customers with offers they won't find anywhere else .
The idea? To focus on exclusivity and rarity, to create a sense of urgency and exception.
Here are some suggestions for designing unique Black Friday deals:
Create limited edition products , numbered or signed, that will give your customers the feeling of owning a rare and precious object. For example, a pair of sneakers in an ultra-limited series, an engraved watch, a perfume signed by its creator...
Design unique packs and boxes combining your best-sellers . The ideal is to combine complementary products (for example, a cream, a serum and a mask in a facial care box) or to assemble your icons in an exclusive format (for example, a best-of makeup box).
Offer exclusive services : free express delivery (even on small amounts), extended warranty, priority access to after-sales service, personalized coaching, etc.
Give early access to your new products . Why not offer your new products as an exclusive pre-launch during Black Friday, before sales open to the general public? Your customers will be flattered to be the first to discover them.
The challenge with this approach is to create a feeling of privilege and exception with offers that cannot be found elsewhere to both surprise your buyers and stimulate their desire to purchase.
2 - Adapt the design of your marketing materials
To put your Black Friday deals in the spotlight, you need to adapt the design of all your marketing materials.
The goal is twofold: dress all your channels in the colors of Black Friday, to create a festive and event-like atmosphere, and highlight your best deals, so as not to drown your customers in promotions.
Here are some ideas for “ Black Friday-izing ” your communication:
Dress your e-commerce site, your emails, wallets and push notifications in the colors of Black Friday : black, gold, red... Change your graphic charter during this key period to create a memorable atmosphere. For example, you can add banners, visuals or gifs on the theme of Black Friday.
Create impactful visuals highlighting your best offers . The idea here is to design specific creations on your e-commerce site, in your emails, and in your advertisements that emphasize your star products and your most attractive discounts. A few tips within the advice: use a punchy tone ("Quick, only a few hours left!"), flashy colors, and impactful typography.
Take care of your homepage with a counter, banners, pop-ups . Remember that your homepage is your best weapon to attract attention and create a sense of urgency. You can add dynamic elements like a countdown, scrolling banners or even pop-ups with your shock offers.
Facilitate the user journey with categories dedicated to Black Friday . Your goal? Allow your visitors to easily find good deals. To do this, you can create exclusive categories ("Our Black Friday offers", "Up to -70%"...), refine your navigation, add special filters (by discount level, by price category).
The crux of the matter is user experience.
Your design should both immerse your visitors in the Black Friday atmosphere and allow them to easily access your gems.
A word of advice: stick to the essentials, focusing on your most desirable offers. Too much choice kills choice! Discover our 10 tips for successful Black Friday email campaigns !
3 - Involve influencers
Influencers have become essential broadcast vectors in 2024.
They can prove to be valuable allies in giving your Black Friday offers a spotlight,
By partnering with the right prescribers, you will be able to expand your visibility and capture new customers during this key commercial period.
But be careful, don't leave anything to chance and choose your influencers carefully.
To make your Black Friday influencer marketing campaign a success , you must:
Identify influencers who align with your values and your target audience . It is essential to select influencers whose universe is consistent with your brand and whose audience matches your potential buyers. For example, if you sell organic cosmetics, collaborate with beauty influencers known for their green and ethical approach.
Collaborate on a capsule collection or co-branded product . To create the event, why not design an exclusive product line with a leading influencer? This is an opportunity to combine your expertise to imagine ultra-desirable and limited-time pieces.
Offer influencers exclusive promo codes to share . A classic…The idea is to offer partner influencers unique discounts to share with their followers. This helps create a sense of privilege and boost sales through their networks. You can also use an affiliate system to further align your interests with those of the influencers.
Create fun and offbeat content to liven up your social networks . Ask influencers to share stories, posts, or videos dedicated to your Black Friday offers. Think about fun content: unboxing, challenges, competitions, etc.
Surrounding yourself with partner influencers will allow you to multiply the reach of your Black Friday and reach new customers.
We recommend that you brief influencers well in advance on your expectations - while giving them latitude to express their creativity.
The more authentic the content, the more impactful it will be.
4 - Create immersive in-store experiences
During Black Friday, consumers are also looking for fun and conviviality .
Beyond good deals, they want to live memorable experiences that will take them away from the stress of everyday life.
And for that, your stores are fantastic playgrounds to dazzle them and create a strong emotional connection with your brand.
Here are some suggestions for transforming your physical retail locations into real places to live during Black Friday :
Organize festive events , whether tastings , mini-concerts or parades. Anything goes to create an enchanting interlude and thrill your customers. You can also partner with artists to add value to these ephemeral events.
Offer practical workshops : beauty diagnosis, cooking classes, yoga initiation...It's an opportunity to share your expertise and create value around your products.
Create cozy spaces . There's no shortage of ideas! This could be a nail bar, massages, a daycare, a tea room... Pamper your buyers by offering them bubbles of relaxation in the heart of your store to encourage them to take their time, immerse themselves in your world... and consume more!
Use immersive technologies (virtual reality, interactive terminals, connected mirrors, etc.) to immerse your customers in a stunning experience by stimulating their senses. Any suggestions? A VR headset to test your furniture in real life or a smart mirror to try on looks without changing!
Your challenge, as you will have understood, is to re-enchant in-store shopping by offering strong and engaging experiences to your customers.
5 - Use artificial intelligence to personalize the experience
Personalization of the experience is a lethal weapon. Consumers want to feel unique and recognized, through ultra-relevant recommendations.
This is where artificial intelligence (AI) comes in.
Thanks to its ability to analyze masses of data in real time, AI allows you to create tailor-made experiences adapted to each customer.
But how can you actually use AI to boost your Black Friday?
The possibilities are endless.
Here are some ideas:
But for brands, it is increasingly difficult to stand out from the crowd in the jungle of promotions.
In 2023, online sales jumped 12% in Europe during Black Friday.
The bar is high for 2024!
What are the levers to take full advantage of Black Friday?
To stand out from the crowd, it is no longer enough to slash list of austria whatsapp phone numbers prices. The challenge is to focus on original differentiation levers that will leave a lasting impression on your customers.
Here are 6 inspiring ideas for creating a memorable Black Friday that will delight your buyers and boost your sales.
Article_6leviers-Blackfriday
Summary
1 - Surprise with exclusive offers
2 - Adapt the design of your marketing materials
3 - Involve influencers
4 - Create immersive in-store experiences
5 - Use artificial intelligence to personalize the experience
6 - Add a service dimension
1 - Surprise with exclusive offers
You know as well as we do that during Black Friday, consumers are overwhelmed with all kinds of promotions.
To stand out, you need to surprise your customers with offers they won't find anywhere else .
The idea? To focus on exclusivity and rarity, to create a sense of urgency and exception.
Here are some suggestions for designing unique Black Friday deals:
Create limited edition products , numbered or signed, that will give your customers the feeling of owning a rare and precious object. For example, a pair of sneakers in an ultra-limited series, an engraved watch, a perfume signed by its creator...
Design unique packs and boxes combining your best-sellers . The ideal is to combine complementary products (for example, a cream, a serum and a mask in a facial care box) or to assemble your icons in an exclusive format (for example, a best-of makeup box).
Offer exclusive services : free express delivery (even on small amounts), extended warranty, priority access to after-sales service, personalized coaching, etc.
Give early access to your new products . Why not offer your new products as an exclusive pre-launch during Black Friday, before sales open to the general public? Your customers will be flattered to be the first to discover them.
The challenge with this approach is to create a feeling of privilege and exception with offers that cannot be found elsewhere to both surprise your buyers and stimulate their desire to purchase.
2 - Adapt the design of your marketing materials
To put your Black Friday deals in the spotlight, you need to adapt the design of all your marketing materials.
The goal is twofold: dress all your channels in the colors of Black Friday, to create a festive and event-like atmosphere, and highlight your best deals, so as not to drown your customers in promotions.
Here are some ideas for “ Black Friday-izing ” your communication:
Dress your e-commerce site, your emails, wallets and push notifications in the colors of Black Friday : black, gold, red... Change your graphic charter during this key period to create a memorable atmosphere. For example, you can add banners, visuals or gifs on the theme of Black Friday.
Create impactful visuals highlighting your best offers . The idea here is to design specific creations on your e-commerce site, in your emails, and in your advertisements that emphasize your star products and your most attractive discounts. A few tips within the advice: use a punchy tone ("Quick, only a few hours left!"), flashy colors, and impactful typography.
Take care of your homepage with a counter, banners, pop-ups . Remember that your homepage is your best weapon to attract attention and create a sense of urgency. You can add dynamic elements like a countdown, scrolling banners or even pop-ups with your shock offers.
Facilitate the user journey with categories dedicated to Black Friday . Your goal? Allow your visitors to easily find good deals. To do this, you can create exclusive categories ("Our Black Friday offers", "Up to -70%"...), refine your navigation, add special filters (by discount level, by price category).
The crux of the matter is user experience.
Your design should both immerse your visitors in the Black Friday atmosphere and allow them to easily access your gems.
A word of advice: stick to the essentials, focusing on your most desirable offers. Too much choice kills choice! Discover our 10 tips for successful Black Friday email campaigns !
3 - Involve influencers
Influencers have become essential broadcast vectors in 2024.
They can prove to be valuable allies in giving your Black Friday offers a spotlight,
By partnering with the right prescribers, you will be able to expand your visibility and capture new customers during this key commercial period.
But be careful, don't leave anything to chance and choose your influencers carefully.
To make your Black Friday influencer marketing campaign a success , you must:
Identify influencers who align with your values and your target audience . It is essential to select influencers whose universe is consistent with your brand and whose audience matches your potential buyers. For example, if you sell organic cosmetics, collaborate with beauty influencers known for their green and ethical approach.
Collaborate on a capsule collection or co-branded product . To create the event, why not design an exclusive product line with a leading influencer? This is an opportunity to combine your expertise to imagine ultra-desirable and limited-time pieces.
Offer influencers exclusive promo codes to share . A classic…The idea is to offer partner influencers unique discounts to share with their followers. This helps create a sense of privilege and boost sales through their networks. You can also use an affiliate system to further align your interests with those of the influencers.
Create fun and offbeat content to liven up your social networks . Ask influencers to share stories, posts, or videos dedicated to your Black Friday offers. Think about fun content: unboxing, challenges, competitions, etc.
Surrounding yourself with partner influencers will allow you to multiply the reach of your Black Friday and reach new customers.
We recommend that you brief influencers well in advance on your expectations - while giving them latitude to express their creativity.
The more authentic the content, the more impactful it will be.
4 - Create immersive in-store experiences
During Black Friday, consumers are also looking for fun and conviviality .
Beyond good deals, they want to live memorable experiences that will take them away from the stress of everyday life.
And for that, your stores are fantastic playgrounds to dazzle them and create a strong emotional connection with your brand.
Here are some suggestions for transforming your physical retail locations into real places to live during Black Friday :
Organize festive events , whether tastings , mini-concerts or parades. Anything goes to create an enchanting interlude and thrill your customers. You can also partner with artists to add value to these ephemeral events.
Offer practical workshops : beauty diagnosis, cooking classes, yoga initiation...It's an opportunity to share your expertise and create value around your products.
Create cozy spaces . There's no shortage of ideas! This could be a nail bar, massages, a daycare, a tea room... Pamper your buyers by offering them bubbles of relaxation in the heart of your store to encourage them to take their time, immerse themselves in your world... and consume more!
Use immersive technologies (virtual reality, interactive terminals, connected mirrors, etc.) to immerse your customers in a stunning experience by stimulating their senses. Any suggestions? A VR headset to test your furniture in real life or a smart mirror to try on looks without changing!
Your challenge, as you will have understood, is to re-enchant in-store shopping by offering strong and engaging experiences to your customers.
5 - Use artificial intelligence to personalize the experience
Personalization of the experience is a lethal weapon. Consumers want to feel unique and recognized, through ultra-relevant recommendations.
This is where artificial intelligence (AI) comes in.
Thanks to its ability to analyze masses of data in real time, AI allows you to create tailor-made experiences adapted to each customer.
But how can you actually use AI to boost your Black Friday?
The possibilities are endless.
Here are some ideas: