Account-based marketing and marketing automation are by no means contradictory concepts. In fact, the two can be combined to get the best of both worlds. For example, you have targeted certain accounts that are relevant to your company. A visitor from these accounts now visits your website.
Using webpage tracking, you can track which areas of your website are visited.
If the visitor also downloads a lead magnet , marketing russia whatsapp data automation can be used to immediately trigger a personalized campaign, for example in the form of an email newsletter. This ensures that the visitor remembers your website and therefore also your offer. It goes without saying that the content of the newsletter is always geared to the interests of the respective lead. In addition, the CRM integrated in marketing automation helps to separate relevant leads from irrelevant ones. To do this, you manually enter the tags that are crucial for you, for example the phase in the buying cycle, demographic data or products. This way, you don't have to work through a pile of duds and can concentrate directly on the important leads .
Conclusion
Account-based marketing and marketing automation form an effective team when combined correctly. According to ITSMA, 87 percent of marketers say that ABM yields the best returns. Thanks to marketing automation, processes within ABM can be simplified and made more efficient. By reaching potential customers directly with good, personalized content , the likelihood of them being converted into qualified leads and from there into actual customers is increased.
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