Open Rate : In the world of mobile marketing, getting attention is the first step. A high open rate means your message is relevant and arrives at the right time. It’s the first indication that your RCS campaign is on the right track.
Click-through rate : Beyond opening, it’s the action that counts. If users click on your content, it means they’re engaged and interested in what you’re offering.
Deliverability Rate : Even the most captivating message is useless if austria whatsapp number data 5 million it doesn’t reach its target. Make sure your RCS messages are well received.
Conversion Rate : This is the holy grail of KPIs. What do you want users to do after reading your message? Do they buy a product? Do they sign up for an event? A high conversion rate means your RCS isn’t just informing, it’s inspiring action.
Interaction Time : In our fast-paced digital world, time is precious. If users spend time interacting with your RCS, you’ve captured their attention.
Suggested Answers : RCS is interactive. If users choose your suggested answers, it means you are correctly anticipating their needs and questions.
User Feedback : There is no better indicator than direct feedback. Listen to your users, constantly adjust and improve.
RCS KPIs are therefore not just numbers. They are a reflection of the effectiveness of your communication, the relevance of your message and the strength of your commitment to your customers.
Will RCS replace email?
Every time a new communication channel emerges, the death of email is announced . But yet, email is still here and is not ready to be dethroned!
In 2022, nearly 4.2 billion people use email and this figure is expected to increase by 2027 with an estimated 4.7 billion users, or more than half of the world's population (Source: Statista 2022) .
In 2022, more than 333 billion emails were sent and received every day! And despite the development of social networks and emerging channels, this figure is expected to grow to 392 billion in 2026 (Source: Statista 2022).
Many services allow you to register without using an email address, using Facebook for example, but Facebook itself requires an email address when registering.
Some services offer you to register with a mobile phone number instead of an email address, but mobile numbers have ownership issues. Your old number can be assigned to someone else after a termination without portability, for example.
Additionally, email is universally accepted and used across the world, regardless of operating systems or devices. This is not yet the case with RCS. It also allows for longer and more detailed messages, which is ideal for communications such as newsletters, order confirmations or instructions.
So NO! RCS is not going to replace email. Both channels have their own strengths and weaknesses, and they are likely to coexist, each serving different communication purposes. While RCS may become the preferred channel for instant notifications, promotions, and customer interactions, email will likely remain the preferred choice for formal, professional, and detailed communication.
How to use RCS in your multichannel campaigns?
The functional richness of RCS allows brands to create more engaging and personalized multichannel campaigns :
In-store promotion and engagement: RCS is an excellent promotional channel. It can be used to dematerialize a product catalog, suggest offers or promotions, and even geolocate a point of sale. The goal is to improve the conversion rate of campaigns and encourage in-store visits. With initiatives like "Oui Pub", which allow residents to choose whether they want to receive leaflets, RCS can offer a digital alternative to reach consumers.
Personalization and geolocation: RCS offers advanced personalization capabilities. Brands can send targeted promotional offers based on a specific audience, create drive-to-store scenarios, and even offer impulse purchases via QR code generation for click and collect.
Customer Relationship and Loyalty: RCS can be used to strengthen customer relationships . For example, it can be used to encourage consumers to join a loyalty program or download a loyalty card. The key is to make the experience as seamless as possible for the consumer.
Automation and Chatbots: RCS can be automated through the use of chatbots. This opens the door to a multitude of scenarios, ranging from customer activation to transaction and customer retention .
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RCS is undoubtedly the future of mobile marketing. With its many features and ability to enrich the user experience, it offers brands new opportunities to engage and retain their customers. As the world of mobile marketing continues to evolve, RCS is undoubtedly here to stay!
Want to learn more about RCS? Check out our Activation Talk on the topic with a live Q&A session with our partner CM.Com .
