Tourism associations are public interest organizations that are run on subsidies from local governments, membership fees, and business income. They mainly promote the development and utilization of tourism resources and campaign projects.
On the other hand, DMOs are not just public institutions such as local governments, but corporations that work together with the public and private sectors.
Tourism associations and DMOs complement each other to enable effective tourism promotion.
4.1 Hida Takayama Tourism and Convention Association
Hida Takayama Tourism and Convention Association
The Hida Takayama Tourism and Convention Association is characterized by crypto email database list the fact that it is a system built by the government and private businesses working together. This includes the Takayama City Tourism Liaison Council, which is made up of 10 tourist associations in Takayama City. The Hida Takayama Tourism and Convention Association is a central organization for the various tourist associations in Takayama City, and is a mechanism for promoting wide-area cooperation.
4.2 Seaside Kyoto DMO
The Sea of Kyoto DMO, located in the northern part of Kyoto Prefecture, is the first such initiative in the country in which multiple tourism associations have joined together across local governments.
Kyoto Prefecture has a thriving tourism industry, but one of its challenges is that tourism spending and overnight guests are concentrated in Kyoto City. In addition, with the number of inbound tourists increasing rapidly, the prefecture is not yet prepared to accommodate them.
For this reason, the tourist associations of each city and town in Kyoto have reached a consensus and are working together to promote tourism, including a demonstration experiment of a direct express bus from Kyoto Station.
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