Methods and procedures for measuring the effectiveness of local government tourism policies
Posted: Wed Jan 29, 2025 9:18 am
In order to properly measure the effectiveness of tourism policies in local governments, it is necessary to have a clear understanding of the flow of policies, starting with goal setting. This chapter explains the methods and procedures for measuring the effectiveness of tourism policies.
4.1 Goal Setting
First, determine the purpose of your tourism initiative. Next, set the goals you want to achieve and select indicators to measure the effectiveness of your efforts in advance. If you are inviting travel agencies, quantify in advance how many companies will participate.
4.2 Planning measures tailored to the target
Tourism measures targeting individuals and measures aimed at ukraine consumer email list​ businesses such as travel agencies will have different content and approaches. It is necessary to plan and implement appropriate measures for each target.
4.3 Promotion Selection
The promotional methods that can be expected to be effective will vary depending on the purpose of the tourism initiative.
If you want to convey the appeal of your region to individual customers, it is appropriate to deliver information widely through web and SNS advertising. If you want to attract more customers from overseas, it is effective to invite travel agencies and participate in travel marts to encourage the creation of tours.
To increase the effectiveness of your promotion, you must choose the right promotional method.
4.1 Goal Setting
First, determine the purpose of your tourism initiative. Next, set the goals you want to achieve and select indicators to measure the effectiveness of your efforts in advance. If you are inviting travel agencies, quantify in advance how many companies will participate.
4.2 Planning measures tailored to the target
Tourism measures targeting individuals and measures aimed at ukraine consumer email list​ businesses such as travel agencies will have different content and approaches. It is necessary to plan and implement appropriate measures for each target.
4.3 Promotion Selection
The promotional methods that can be expected to be effective will vary depending on the purpose of the tourism initiative.
If you want to convey the appeal of your region to individual customers, it is appropriate to deliver information widely through web and SNS advertising. If you want to attract more customers from overseas, it is effective to invite travel agencies and participate in travel marts to encourage the creation of tours.
To increase the effectiveness of your promotion, you must choose the right promotional method.