Integration of Yandex Direct account into Andata

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After integrating your Yandex Direct account with the Andata platform, the following happens:

1) Data import.
All data from your Yandex Direct account is automatically imported to Andata. This includes data on current and historical campaigns, keywords, bids, and conversions.

2) Analysis and settings.
The optimizer analyzes this data and uses it to create an optimization strategy. Effective campaign parameters are determined and lists of negative sites are formed.

3) Management automation.
The Andata platform takes over campaign management, including bid tunisia consumer email list adjustments. The system works automatically, without the need for manual intervention.

Note that at the time of publication of this article, Yandex had already disabled manual bid management for YAN campaigns. This means that all settings and adjustments are performed automatically. Read more about the lack of a handle here .
Optimizer Training: Process and Benefits
At the training stage, YAN Optimizer analyzes historical data. The system checks which campaigns achieved the desired conversions and creates a mask with conversion properties. As advertising campaigns work, analyzing data on expenses and conversion costs:

if the list of minus sites has not been created before, it will start filling up, otherwise the list will be rebuilt,
If a site shows high costs and low conversion, it will be automatically excluded,
if the list of sites is full, that is, it has reached 999, it reduces costs on the least efficient sites.