Setting types for budget allocation period
Posted: Wed Jan 29, 2025 8:38 am
A fixed amount is spent weekly until the strategy budget is exhausted or the campaign end date is reached. The system is based on the calendar week, correctly distributing expenses to the remaining days of the week. When time targeting is enabled, expenses are distributed by days and hours in which impressions are included.
For a specified period within the dates of the advertising campaign. The maximum period is 90 days, the minimum is 1 day. The budget will be distributed evenly over the specified period. If necessary, you can automatically extend the period for efficient use of the remaining budget.
We specify the advertising budget, the minimum per day is 300 rubles. When planning the budget, we take into account the possibility of influencing costs of such factors as time targeting and switching between strategies.
We set a limit on the average price of viewing, the sweden consumer email list minimum is 10 kopecks. Here again, the color of the price scale is important, green shows the highest probability of achieving the strategy goals. The system itself sets the price per view so as to achieve as many views as possible at the lowest price. Fluctuations are possible during the day, but the final price for the period will not exceed the set limit.
Read also: Post-View Analytics and Its Impact on Marketing StrategiesRead the article
How to choose the right strategy in Yandex Direct
Strategies in Yandex Direct offer advertisers flexible tools for campaign management, allowing them to optimize costs and achieve their goals thanks to automatic algorithms and manual settings.
Here are recommendations from our experts:
To collect more data and then start working with a conversion strategy, start a new campaign with "Maximum Clicks" with a limit on the average CPC to attract more visitors to the site.
If "Maximize Conversions" doesn't work with your current settings, change them. If that doesn't help, switch to "Maximize Clicks" and set the limits you want.
If a campaign is not converting well, combine it with a more successful one in a package strategy. This will improve overall effectiveness.
For a specified period within the dates of the advertising campaign. The maximum period is 90 days, the minimum is 1 day. The budget will be distributed evenly over the specified period. If necessary, you can automatically extend the period for efficient use of the remaining budget.
We specify the advertising budget, the minimum per day is 300 rubles. When planning the budget, we take into account the possibility of influencing costs of such factors as time targeting and switching between strategies.
We set a limit on the average price of viewing, the sweden consumer email list minimum is 10 kopecks. Here again, the color of the price scale is important, green shows the highest probability of achieving the strategy goals. The system itself sets the price per view so as to achieve as many views as possible at the lowest price. Fluctuations are possible during the day, but the final price for the period will not exceed the set limit.
Read also: Post-View Analytics and Its Impact on Marketing StrategiesRead the article
How to choose the right strategy in Yandex Direct
Strategies in Yandex Direct offer advertisers flexible tools for campaign management, allowing them to optimize costs and achieve their goals thanks to automatic algorithms and manual settings.
Here are recommendations from our experts:
To collect more data and then start working with a conversion strategy, start a new campaign with "Maximum Clicks" with a limit on the average CPC to attract more visitors to the site.
If "Maximize Conversions" doesn't work with your current settings, change them. If that doesn't help, switch to "Maximize Clicks" and set the limits you want.
If a campaign is not converting well, combine it with a more successful one in a package strategy. This will improve overall effectiveness.