We create ads taking into account mandatory autotargeting
Posted: Wed Jan 29, 2025 8:32 am
For the effective operation of mandatory autotargeting in Yandex Direct, it is necessary to prepare ads accordingly. These elements will help control automation and improve interaction with the audience, increasing relevance and conversion. Here are some tips on how to do this:
Make sure your ad's first headline accurately reflects the product name, key features, and special offers. Avoid placing critical information in the second headline, as it will no longer appear above desktop search results beginning January 16, 2024.
Clean your ad text from unnecessary words and irrelevant characteristics to avoid impressions for irrelevant queries. Your words should accurately reflect the essence of the product or service.
Use specific and clear language, highlight your unique selling proposition (USP), and include keywords that best describe your offer to help mandatory autotargeting find the right audience.
Test different ad variations regularly, monitoring their senegal consumer email list performance in combination with autotargeting, so you can continually optimize your campaigns in response to the data you learn.
Preparing a landing page for working with mandatory autotargeting
It is worth remembering that Yandex focuses not only on keywords, but also on the texts and content of the landing page. To adapt the page, we recommend the following:
Redirect users to the most relevant landing page that describes your product in detail. If one page is used for several categories, use negative keywords to exclude irrelevant traffic. But it is still better to separate landing pages for categories.
When setting up mandatory autotargeting, remember that it is based on the main ad title and does not take into account the dynamic substitution of content and other elements using UTM tags, which is especially important for sites using multi-landing.
Just like in your ads, use clear and understandable wording on your landing page that clearly communicates the main benefits of your product or service. The USP should stand out and attract the attention of users.
It is important to include keywords on your landing page that best reflect your offer. This will help the auto-targeting system more accurately find the right audience and increase the effectiveness of your advertising.
Thus, efficiency is achieved by first developing creatives taking into account the unique properties of the goods, and then selecting and grouping keys. This approach will help to more accurately target advertising to the desired audience and increase its efficiency.
Make sure your ad's first headline accurately reflects the product name, key features, and special offers. Avoid placing critical information in the second headline, as it will no longer appear above desktop search results beginning January 16, 2024.
Clean your ad text from unnecessary words and irrelevant characteristics to avoid impressions for irrelevant queries. Your words should accurately reflect the essence of the product or service.
Use specific and clear language, highlight your unique selling proposition (USP), and include keywords that best describe your offer to help mandatory autotargeting find the right audience.
Test different ad variations regularly, monitoring their senegal consumer email list performance in combination with autotargeting, so you can continually optimize your campaigns in response to the data you learn.
Preparing a landing page for working with mandatory autotargeting
It is worth remembering that Yandex focuses not only on keywords, but also on the texts and content of the landing page. To adapt the page, we recommend the following:
Redirect users to the most relevant landing page that describes your product in detail. If one page is used for several categories, use negative keywords to exclude irrelevant traffic. But it is still better to separate landing pages for categories.
When setting up mandatory autotargeting, remember that it is based on the main ad title and does not take into account the dynamic substitution of content and other elements using UTM tags, which is especially important for sites using multi-landing.
Just like in your ads, use clear and understandable wording on your landing page that clearly communicates the main benefits of your product or service. The USP should stand out and attract the attention of users.
It is important to include keywords on your landing page that best reflect your offer. This will help the auto-targeting system more accurately find the right audience and increase the effectiveness of your advertising.
Thus, efficiency is achieved by first developing creatives taking into account the unique properties of the goods, and then selecting and grouping keys. This approach will help to more accurately target advertising to the desired audience and increase its efficiency.