Working with ad groups
Posted: Wed Jan 29, 2025 8:19 am
Creating ad groups will help you manage your campaign more effectively. Use specific words related to your target audience in your ad group names. This will make it easier to manage your campaigns in the future.
Then, define the territory where your ads will be shown. Make sure that they reach only the targeted geographic locations. You can set specific countries, regions, and cities, or define a geographic area directly on the map.
selection of advertising display territory
Next, we turn off autotargeting. It does not work with retargeting in YAN, but it can work in search using the logical operator "AND".
toggle switch to disable autotargeting
Our blog has a thematic article about autotargeting in Yandex Direct and Advertising Network and how it works.
Read also: "How to set up autotargeting in Yandex Direct and what are the features
of its work"Read the article
Let's skip the "Topic words" and "Interests and habits" sections, as they pakistan consumer email list are used to set up standard search advertising. Instead, let's focus on the "Retargeting and audience selection" section. Here, you need to click "Add" and define target user groups. YAN uses "OR" logic, meaning that if you set multiple criteria for target groups, the ad will be seen by users who match any of these criteria.
section "Retargeting and audience selection"
If you specified the “Search and networks” display option when setting up the campaign, the current step will allow you to set separate conditions for displays in search and the Yandex Advertising Network.
select display conditions in the "Retargeting and audience selection" section
Next, you will be able to independently add promotions to advertisements in the Yandex Advertising Network and set up bid adjustments in additional options.
Then, define the territory where your ads will be shown. Make sure that they reach only the targeted geographic locations. You can set specific countries, regions, and cities, or define a geographic area directly on the map.
selection of advertising display territory
Next, we turn off autotargeting. It does not work with retargeting in YAN, but it can work in search using the logical operator "AND".
toggle switch to disable autotargeting
Our blog has a thematic article about autotargeting in Yandex Direct and Advertising Network and how it works.
Read also: "How to set up autotargeting in Yandex Direct and what are the features
of its work"Read the article
Let's skip the "Topic words" and "Interests and habits" sections, as they pakistan consumer email list are used to set up standard search advertising. Instead, let's focus on the "Retargeting and audience selection" section. Here, you need to click "Add" and define target user groups. YAN uses "OR" logic, meaning that if you set multiple criteria for target groups, the ad will be seen by users who match any of these criteria.
section "Retargeting and audience selection"
If you specified the “Search and networks” display option when setting up the campaign, the current step will allow you to set separate conditions for displays in search and the Yandex Advertising Network.
select display conditions in the "Retargeting and audience selection" section
Next, you will be able to independently add promotions to advertisements in the Yandex Advertising Network and set up bid adjustments in additional options.