What is design thinking and why should a manager and entrepreneur develop it?

[jisansorkar12]

The first computer was invented by IBM in 1943. At that time, it occupied several rooms and could only add and subtract. Another version of an early computer was invented by the English scientist Alan Turing. His brainchild weighed 2.5 tons and could crack German encryption machines.

Today, a standard personal computer weighs one and a half kilograms and takes up little space on a desktop. But just 70 years ago, it took a whole truck to transport just one memory block.

Now remember the last time you carefully read the instructions for a household appliance? Yes, we have become accustomed to figuring out new items without prompts, intuitively understanding which elements should be where.



The end consumer is interested in the result, he does not see the work behind tunisia whatsapp list the scenes. Meanwhile, the work that the company did to create first a computer, and then a laptop, was enormous. Behind the scenes, there is an approach that helps creators of innovative products - design thinking.

What is design thinking
In recent years, the approach to consumption has changed dramatically. Instead of standing in line for groceries, it is enough to place an order and it will be delivered in 20-30 minutes. In many niches, competition is so high that companies literally fight for consumers, and they choose the best offer. The market is changing, marketing tools are becoming outdated and stronger players are coming, and it is increasingly difficult to compete with them without adapting. Design thinking comes to the rescue.

The word “design” can be confusing: beautiful presentations and software interfaces come to mind. In this case, design is a way of thinking associated with designing and creating something new from scratch. And the result of this work is the formation of a concept that makes sense to the end user.

Design thinking is a continuous process of studying the world and identifying gaps in the user’s communication with a product or service. And gaps are the difference between the user’s expectations and reality during this interaction.

The author of the method, engineer David Kelly, studied industrial design at university. Together with his classmates, he developed an approach that helps study human behavior during the development of new products. Then he founded the company IDEO, where he applied it. Incidentally, his first client was Steve Jobs: for Apple, David Kelly's team developed the first computer mouse, which is still a template for improved versions.

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