Types of Discounts That Always Work

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Below are the types of discounts that actually work and their characteristics, which will allow you to choose the option that best suits your business and your tasks.

One day discount

Principles of providing discounts

A product (often heavily promoted) is selected and a discount is set for it that lasts for one day. The phrase "Today only!" on the price tag is very effective in increasing sales. Chances are, you've fallen for this trick at least once.

It is important to dubai email list use this method in relation to stale goods. Items that sell well on their own do not need such a promotion.

Discount by days of the week

This option is essentially similar to the previous one, but unlike it, here the discount is tied to a specific day of the week.

An example is the SPAR chain of stores, where every Friday there is a sale of meat products at significantly reduced prices. This day is called "meat Friday".

Limited Time Discount

By analogy with the two previous types, there is also a time binding here, but it can be limited to any number of days. It is advisable in this case not to set too long a period, but to play on the greed of consumers. Potential clients clearly realize that the offer will soon expire, and are in a hurry to spend more money during this interval.

Discount on a specific product

This discount can be either limited in time or unlimited. The first option is recommended.

For example, an excellent implementation of this type of discount is used: the price of the product is given in two values ​​- old and new, and the item itself on the price tag is clearly marked as "Product of the day".

Pre-order discount

In this case, the buyer who pre-ordered and paid for the goods is rewarded with a significant discount. The seller's benefit is in receiving money before the product is purchased from the supplier. Your earnings will be slightly reduced due to the discount, but at the same time you will save time and there will be no need to use borrowed funds in the case of an expensive product.

Magnetic discount

Having accumulated a certain volume of purchased goods, a regular customer receives a discount. It is called magnetic because of its full compatibility with the "magnet on top" technology.

This type of discount works great in stores selling jewelry. In one of these stores, for example, the introduction of this program increased the number of large sales by 19% in just one month.