Reasons why you should already have a blog or content section on your company website

[rabiakhatun785]

Maintaining a blog or content section can require time, dedication, and the difficulty of constantly thinking of new ideas. This is not a unique thought, in fact, in a study published in 2014 by the Content Marketing Institute, most small businesses have the challenge of finding more varied and higher quality content . Why? Because of the advantages of having a blog for your company, which we tell you about in the following article:

Why create a blog or content section for your company
blog contents company

Web Consultants clearly explains it in this article : “including a blog as part of your digital marketing strategy is the best advice we could share with you.” And, as we can read in the LanceTalent article '10 reasons to create a company blog', investing in content jamaica email list for your website not only improves the traffic directed to your company but is also a great tool to build customer loyalty by generating trust in your products . In addition, there are no more excuses; today, thanks to platforms like WordPress, everyone - regardless of their training in web development - is able to create, edit and publish content effectively. But why do it?

First of all, to increase the traffic received by your page. And as reported by HubSpot statistics, companies that choose a blog or content section receive up to 55% more traffic than those that do not have one. However, the following aspects must be taken into account: discover the interests of your audience in order to write about the most important topics, take into account the so-called 'Long Tail Keywords' to increase the chances of being liked by Google, as well as correctly tagging your articles (to avoid your articles being the same as others on the web).

On the other hand, having a section dedicated to general information within the company's branch is the best way to show yourself as the best in a specific subject. This is because companies show passion in what they write about as well as knowledge. What better way to sell than to show what you know for free? Customers appreciate the amount of information you are providing them without even having asked for it, and if that were not enough, they will trust you more as a company. In turn, this strategy also helps differentiate you from the competition because the customer goes to those they already know.

As for social media, having a blog is the best solution for a good strategy to generate shared links, likes and comments focused on your company. And the thing is, every company can have a Facebook page, however, not all of them have new content every day. In addition, being number one in your sector on social media will also make you able to capture leads, since HubSpot once again states that those companies that publish frequently generate 70% more potential clients than those that do not.