You don’t know your audience or your market share

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If you are not aware of or do not know the market, you may think that your business does not have enough demand to justify setting up a strong online presence. However, as we have seen previously, all industries benefit from a Digital Marketing strategy . It is therefore essential to be aware of the trends in order to understand where best to position your business.

Another fundamental aspect to bear in mind is that dynamics will be different online and in traditional channels. In the digital world, new types of consumer profiles and different behaviors will appear, and you will probably also feel the effects of competition more strongly. Even so, don't be discouraged, because a well-defined digital marketing strategy will also bring you more opportunities, new proposals and more options to communicate your products and services .

3. Your competitors are getting ahead of you.

It’s only natural that if you can’t dedicate enough time to digital, you line data may feel like your competitors are getting ahead of you. It’s not enough to have a well-defined digital marketing strategy, you need to stick to it! And to do that, you need to be “always-on” . What does this mean? In simple terms, “always-on” means that we have to always be connected and attentive to the investments we make in advertising, organic search and content production. Only by maintaining consistency in all aspects can we guarantee results.

4. It doesn’t have a strong enough value proposition.

Have you thought about what you have that is unique to offer your customers? A key part of your marketing strategy is defining your value proposition. What does your business have to offer people that others don’t? This value proposition will help you differentiate your business from your competitors, as well as encourage current and potential customers to remain loyal.

5. You don’t know enough about your online customers.

It is not enough to rely on just one method to measure your business’s online reach. You can and should combine the data you receive from Google Analytics with the data you collect on social media, for example. This way, you will be able to develop a more detailed idea of ​​the behavior of your followers and, with that, you will be able to better guide your business’s online positioning.

6. You don’t have a digital marketing strategy integrated with your traditional marketing strategy.

Digital marketing strategy shouldn’t be a stand-alone thing. Pushing digital strategy into a corner is often easier, as it’s time-consuming but less efficient. Digital marketing strategy works best when integrated with the traditional marketing strategy you’ve probably already established for your business. Your online content should be consistent with your offline content. And your brand values ​​and mission should remain consistent.

7. You are not investing enough in digital.

You may not have enough time or knowledge to stay on top of the latest developments and invest in your digital marketing strategy in the best way possible. As a result, you may not be able to meet all the challenges that your brand’s online presence requires. Digital marketing is time-consuming and can also be costly if you don’t know how to invest in the right place.