With Brevo, it’s easy to send personalized content to your subscribers.
Posted: Wed Dec 04, 2024 10:36 am
An initial round promoting the competition
User-generated content as readers enter and win
Create community spirit with a spooky giveaway, a Halloween costume Advertising Phone Number Data competition, or a Thanksgiving greeting card design contest. Generate buzz around your brand by offering your products as prizes.
Use customer reviews
Build interest in your products and boost your credibility by sharing customer reviews in your fall email newsletters.
Prepare a couple of editable email templates and have them ready in your drafts folder. Then, next time there’s a lull in your content creation, drop in your latest customer reviews and hit send.
Still waiting for your first reviews? Start the conversation. Send a segmented email to customers who have purchased your products recently. Ask them for feedback. You could offer an incentive such as a percentage discount or money off their next purchase. The reviews will feed future emails, web content, and social media posts.
Fall newsletter ideas by Wildist, showing a foggy mountain landscape and customer reviews.
Source
Add personalization
With the power of segmented email lists, you know where your customers live, whether they have kids, and which holidays they celebrate.
Use this to your advantage by sending personalized emails to segments of your subscriber list. Unlike mass-market, generalized emails, these feel more personal, more relevant, and have a higher success rate.
At this time of year, there are lots of local parades and celebrations. Business owner Alan Harder adds, “If you’re targeting a regional market, incorporate local parades into your campaign.”
Of course, effective email segmentation relies on having the data you need. Update your subscriber questions to make sure you’re targeting the right ones.
Send my next newsletter with Brevo
Show you care
Stand out from the crowd by showing a little heart in your newsletter. If you don’t already support a cause, choose one that feels relevant to your brand and offer support in the form of donations, product gifting, or labor.
October is Breast Cancer Awareness Month. This is an excellent opportunity to show support and raise awareness of an important issue.
Another way to spread some good is to run a Giving Tuesday campaign on the Tuesday after Thanksgiving.
Fall newsletter example by Uniqlo showing Japanese prints and green colors to promote sweaters.
User-generated content as readers enter and win
Create community spirit with a spooky giveaway, a Halloween costume Advertising Phone Number Data competition, or a Thanksgiving greeting card design contest. Generate buzz around your brand by offering your products as prizes.
Use customer reviews
Build interest in your products and boost your credibility by sharing customer reviews in your fall email newsletters.
Prepare a couple of editable email templates and have them ready in your drafts folder. Then, next time there’s a lull in your content creation, drop in your latest customer reviews and hit send.
Still waiting for your first reviews? Start the conversation. Send a segmented email to customers who have purchased your products recently. Ask them for feedback. You could offer an incentive such as a percentage discount or money off their next purchase. The reviews will feed future emails, web content, and social media posts.
Fall newsletter ideas by Wildist, showing a foggy mountain landscape and customer reviews.
Source
Add personalization
With the power of segmented email lists, you know where your customers live, whether they have kids, and which holidays they celebrate.
Use this to your advantage by sending personalized emails to segments of your subscriber list. Unlike mass-market, generalized emails, these feel more personal, more relevant, and have a higher success rate.
At this time of year, there are lots of local parades and celebrations. Business owner Alan Harder adds, “If you’re targeting a regional market, incorporate local parades into your campaign.”
Of course, effective email segmentation relies on having the data you need. Update your subscriber questions to make sure you’re targeting the right ones.
Send my next newsletter with Brevo
Show you care
Stand out from the crowd by showing a little heart in your newsletter. If you don’t already support a cause, choose one that feels relevant to your brand and offer support in the form of donations, product gifting, or labor.
October is Breast Cancer Awareness Month. This is an excellent opportunity to show support and raise awareness of an important issue.
Another way to spread some good is to run a Giving Tuesday campaign on the Tuesday after Thanksgiving.
Fall newsletter example by Uniqlo showing Japanese prints and green colors to promote sweaters.