Blogs have become an essential tool for content marketing. Among many other benefits, they generate traffic, have a very positive impact on positioning, increase conversion rates and build loyalty. They are a real gem for companies that choose to include them in their strategies.
Statistics are a clear and clear example of this. Sites that include a blog in their strategy have 97% more indexed pages and links. Sellers who use a blog as a communication tool register 67% more potential clients than those who do not. And not only that, this means an increase in the myanmar b2b leads possibilities of improving their conversion rate by no less than 13 times.
If we add to this the fact that blogs serve as a space in which we can communicate with our audience on a regular basis, offering them useful information, helping them to stay up to date and motivating them to learn more about our company, positioning us as experts and a reference and/or consultation medium, we could say that blogs are digital gold.
This reasoning has led us to think and share with you, in this small digital mine of Rotten&Paramos, some of the most important reasons why blogs should be part of any brand's strategic online marketing, as they will help us to solidly build our digital presence.
SEO as a key element of strategic marketing
Our friends at Google really like to always have new, unique and quality content circulating on the web, which is why they thank brands that do so through their blogs, thanking them by improving their positioning. This obviously requires effort and dedication. Planning will be necessary and brands that want to do it well must include many hours of research in this process to discover keywords for which they want to rank and obviously include them when writing.
A good blog is an automatic reception room for visitors, which is why we must focus on making a correct selection of the topics that we will develop and that these are of real interest to our audience. It will be very important to write valuable content, with headlines that hook and retain the attention of readers, which will make them visit more posts and the brand in general.
Social Media in Strategic Marketing
Social media is an excellent showcase for sharing our content. If we do our segmentation work well and understand our customers, social media will be a natural medium for our target audience and we will find people interested in what we write. At the same time, the good content we produce and regular updates will motivate users to follow us, so good content also determines the success of brands on social media.
We can see that social networks are a very effective tool for blogs, because by disseminating their content in these environments, brands experience a significant increase in their web traffic, which is recorded in traffic statistics and will help us to continue to know and understand our consumers better.
Branding
Most users who become aware of a brand do so through a search for a specific topic that will lead them to the blog. If the user identifies the blog as a tool to solve their needs or where they find interesting content, they will record the brand in their mind and will most likely be tempted to follow this brand. This turns the blog into a source of information for users, consolidating the brand as a leader and giving it authority as a voice.
Thus, through the regular publication of content of interest to users, advice and information that they appreciate, brands differentiate themselves from their competitors, becoming leaders in the sectors of which they are a part.
Tone of voice
Blogs are a direct communication channel that companies can use to transmit much more than just information to their customers. In a blog, companies can use an informal, more approachable tone of voice, using plain, simple and effective language with their readers, which can facilitate greater user/brand harmony and identification and strengthen the relationship in a much more intense and fruitful way, creating customer loyalty.
Email marketing
Thinking that generating quality content on the blog will significantly help us improve the email marketing strategy of brands, significantly increasing their number of subscribers, is totally correct. It is a bet that leads people to subscribe with the aim of accessing such content directly and at any time and place, so they do not necessarily have to connect to the organization's website since it is the one that communicates its news through the newsletter.
Increase in web traffic
From all this we can infer that, ultimately, blogs work as a very effective tool when it comes to improving our web traffic. In the medium term, this will be reflected in a substantial improvement in the conversion rate of websites and therefore in the performance of our sales teams.
