Corporate blog as an e-marketing tool
Posted: Wed Dec 04, 2024 9:50 am
A company blog is a type of website where information articles on a given topic are systematically published, usually related to the offer of a given company.
Blogs have become a tool efficiently and effectively used by internet marketing - not only to maintain a specific contact with customers and encourage them to take an interest in the company, but also to gain an advantage over the competition.
Company blogs help build the image of the brand and the company. They allow readers to get to know the company and the industry in which the company operates better through algeria b2b leads published articles on the subject of a given industry.
It also gives the opportunity to boast about your professional knowledge and engages users by enabling discussions.
How to start a blog
Setting up a blog is very simple. There are several ways to do this, but one will be optimal from an SEO perspective.
It is best if the blog is part of our company website or ultimately a separate service in a subdomain or a separate domain. From an SEO perspective, however, the best results are achieved by a blog that is part of a company website, i.e. in the same domain as one of the categories of the service.
If you want your blog to bring the best results, run it as a subcategory of your company website:
Avoid starting a blog on blogging platforms like Onet or Blox, which may be good for beginner fashionistas but are certainly not suitable for a company blog.
The most commonly used application for running a blog is WordPress, which is used by millions of bloggers around the world. Its greatest advantage is its availability, as it is a free Open Source system that can be installed on your own server and connected to your own domain.
However, just starting a blog is not enough. In order for it to bring results, entries must be promoted, and this can be done in many ways.
I recommend Darek's article on how to promote a blog .
Types of blog
Among the basic types of blogs we can distinguish:
text blog - this is the most common type of blog that focuses primarily on text
linklog - links to other content play an important role here
microblog - entries here are usually no longer than a few sentences
audioblog - the basic content is audio files
video blog - the content is mainly about videos
photoblog - its main topic is photography.
In addition, there are also blogs of the following types: moblog, roblog, spam blog, dynamic blog, flog.
Benefits of blogging
A company blog enables dialogue - it is not only about the possibility of exchanging views or presenting their opinions by employees or customers. Running a blog creates a kind of bond with the reader, and sharing knowledge gives the impression of professionalism of the company. If the blog is interesting for the reader, they will return to it. In addition to information related to the company, it should therefore contain information on indirect topics that are in some way related to the company's activities, but do not necessarily concern it literally. If we can keep the reader on the blog and provoke them to return, it will be much easier to maintain communication with them.
We can place specific advertisements or promotional materials on a blog. Of course, this should be done in a very delicate and skillful way - so as not to discourage the reader from the site. It is not desirable for an Internet user to be irritated by an ad that suddenly pops up and is difficult to close and completely abandon browsing the blog.
Blogging is an easy and inexpensive way to deepen and build relationships with your customers - you can use this tool to notify readers about new company news, encourage them to familiarize themselves with a specific offer. You don't have to be a computer expert to run a blog and use it to grow your business.
Building the authority and good image of the company through professional and interesting entries - articles on industry topics can indicate that the company employs professionals with the right knowledge on many topics. It is much easier to trust a company that speaks not only about its products, but also addresses substantive issues related to a specific type of activity.
It is not worth limiting the target audience of the blog to only your current customers. It may happen that by writing interesting texts we will interest someone who was simply looking for specific information in a search engine. This is important to us not only because of acquiring a new reader. After all, this Internet user may become a customer of the company in the future.
By running a blog, the number of visits to the company's website increases - a constantly updated blog is a very effective way of advertising a company on the Internet. By showing interest in the subject matter, we can gain a wide audience for the presented content. It may happen that Internet users will recommend a specific company's blog to each other, unknowingly advertising it. A very good solution is to create the possibility for readers to subscribe to the blog by e-mail.
Thanks to this, Internet users interested in the blog will receive added articles on an ongoing basis - via e-mail. By presenting interesting articles, we can also count on interest from other sites - they may want to refer to the presented articles by adding a return link, as well as link to a specific text.
Running a blog has a positive impact on the positioning process - if texts appear regularly on the blog, this is important for obtaining a higher position in the Internet search engine for specific phrases. Additionally, in an extensive blog containing a large number of articles, more words appear that Internet users looking for specific phrases in the search engine may come across.
Cons of running a blog
An important aspect here is time. It may happen that running a company blog will be time-consuming. You should be aware of this when deciding to set one up. It is very unprofessional to set up a blog and not update the content, not to have new articles, interesting texts about the life of the company.
A potential client who stumbles upon a forgotten blog "under construction" may be discouraged and wary of the company. Regularity is a necessary condition for running a good blog, which is to serve as an effective e-marketing tool.
It is also difficult to talk about specific benefits from running a blog - because they are difficult to measure.
It happens that companies get discouraged by this aspect because it seems to them that it does not bring the expected effect and interest. These are usually hasty and not fully thought out moves. The fact that the benefits are not clearly measurable does not mean that they do not exist. It often happens that the benefits of running a professional blog are greater than originally expected.
Blogs have become a tool efficiently and effectively used by internet marketing - not only to maintain a specific contact with customers and encourage them to take an interest in the company, but also to gain an advantage over the competition.
Company blogs help build the image of the brand and the company. They allow readers to get to know the company and the industry in which the company operates better through algeria b2b leads published articles on the subject of a given industry.
It also gives the opportunity to boast about your professional knowledge and engages users by enabling discussions.
How to start a blog
Setting up a blog is very simple. There are several ways to do this, but one will be optimal from an SEO perspective.
It is best if the blog is part of our company website or ultimately a separate service in a subdomain or a separate domain. From an SEO perspective, however, the best results are achieved by a blog that is part of a company website, i.e. in the same domain as one of the categories of the service.
If you want your blog to bring the best results, run it as a subcategory of your company website:
Avoid starting a blog on blogging platforms like Onet or Blox, which may be good for beginner fashionistas but are certainly not suitable for a company blog.
The most commonly used application for running a blog is WordPress, which is used by millions of bloggers around the world. Its greatest advantage is its availability, as it is a free Open Source system that can be installed on your own server and connected to your own domain.
However, just starting a blog is not enough. In order for it to bring results, entries must be promoted, and this can be done in many ways.
I recommend Darek's article on how to promote a blog .
Types of blog
Among the basic types of blogs we can distinguish:
text blog - this is the most common type of blog that focuses primarily on text
linklog - links to other content play an important role here
microblog - entries here are usually no longer than a few sentences
audioblog - the basic content is audio files
video blog - the content is mainly about videos
photoblog - its main topic is photography.
In addition, there are also blogs of the following types: moblog, roblog, spam blog, dynamic blog, flog.
Benefits of blogging
A company blog enables dialogue - it is not only about the possibility of exchanging views or presenting their opinions by employees or customers. Running a blog creates a kind of bond with the reader, and sharing knowledge gives the impression of professionalism of the company. If the blog is interesting for the reader, they will return to it. In addition to information related to the company, it should therefore contain information on indirect topics that are in some way related to the company's activities, but do not necessarily concern it literally. If we can keep the reader on the blog and provoke them to return, it will be much easier to maintain communication with them.
We can place specific advertisements or promotional materials on a blog. Of course, this should be done in a very delicate and skillful way - so as not to discourage the reader from the site. It is not desirable for an Internet user to be irritated by an ad that suddenly pops up and is difficult to close and completely abandon browsing the blog.
Blogging is an easy and inexpensive way to deepen and build relationships with your customers - you can use this tool to notify readers about new company news, encourage them to familiarize themselves with a specific offer. You don't have to be a computer expert to run a blog and use it to grow your business.
Building the authority and good image of the company through professional and interesting entries - articles on industry topics can indicate that the company employs professionals with the right knowledge on many topics. It is much easier to trust a company that speaks not only about its products, but also addresses substantive issues related to a specific type of activity.
It is not worth limiting the target audience of the blog to only your current customers. It may happen that by writing interesting texts we will interest someone who was simply looking for specific information in a search engine. This is important to us not only because of acquiring a new reader. After all, this Internet user may become a customer of the company in the future.
By running a blog, the number of visits to the company's website increases - a constantly updated blog is a very effective way of advertising a company on the Internet. By showing interest in the subject matter, we can gain a wide audience for the presented content. It may happen that Internet users will recommend a specific company's blog to each other, unknowingly advertising it. A very good solution is to create the possibility for readers to subscribe to the blog by e-mail.
Thanks to this, Internet users interested in the blog will receive added articles on an ongoing basis - via e-mail. By presenting interesting articles, we can also count on interest from other sites - they may want to refer to the presented articles by adding a return link, as well as link to a specific text.
Running a blog has a positive impact on the positioning process - if texts appear regularly on the blog, this is important for obtaining a higher position in the Internet search engine for specific phrases. Additionally, in an extensive blog containing a large number of articles, more words appear that Internet users looking for specific phrases in the search engine may come across.
Cons of running a blog
An important aspect here is time. It may happen that running a company blog will be time-consuming. You should be aware of this when deciding to set one up. It is very unprofessional to set up a blog and not update the content, not to have new articles, interesting texts about the life of the company.
A potential client who stumbles upon a forgotten blog "under construction" may be discouraged and wary of the company. Regularity is a necessary condition for running a good blog, which is to serve as an effective e-marketing tool.
It is also difficult to talk about specific benefits from running a blog - because they are difficult to measure.
It happens that companies get discouraged by this aspect because it seems to them that it does not bring the expected effect and interest. These are usually hasty and not fully thought out moves. The fact that the benefits are not clearly measurable does not mean that they do not exist. It often happens that the benefits of running a professional blog are greater than originally expected.