A timely transactional email clears confusion and keeps the user informed, which builds trust.
Posted: Wed Dec 04, 2024 9:47 am
Transactional email definition
What Is a transactional email?
A transactional email is an automated message sent when you complete an action online, such as making a purchase or signing up for a service.
These emails are automatically triggered by specific actions you took on a website, app or online service, giving you important updates, like order confirmations, ecommerce purchase or password reset request.
Think of them as simple, informative updates providing real-timeChinese Overseas Africa Phone Number Data updates based on what you, the customer needs at that moment.
Here are a few common scenarios:
You order a new phone online and immediately get an order confirmation with details like price, delivery date, and payment method.
You forget your password (again) and request a password reset link to get back into your account.
Your subscription to your favorite streaming service is about to expire, and they send you a renewal notice reminding you to update your payment info.
Why are transactional emails important?
Now that you’re familiar with transactional emails, let’s unpack why they’re important.
1. Reassures your customers
Let’s say you run an ecommerce store. Customers always want to be reassured that their orders went through and when they can expect delivery. This is where transactional emails come in. You send them to give the customer peace of mind.
They also improve the customer experience because users get the exact information they’re looking for without having to chase it down.
2. Build trust with your customers
People trust businesses that communicate well. If a customer buys something and doesn’t get an email immediately, they start wondering if their order was processed. That’s not good for business.
3. High engagement
Transactional emails tend to get high open rates because they’re highly relevant. You’re not randomly sending out promotions or trying to push new products. You’re delivering information the user actively wants or needs.
Unlike marketing emails, you're not fighting for attention in a crowded inbox. Instead, users are looking for your message. They open it, read it, and sometimes even save it for later.
This makes transactional emails a great opportunity to maintain your customer engagement.
4. It’s required by law
Some transactional emails, like payment receipts or order confirmations, are necessary for compliance. For example, after making a payment online, customers are legally entitled to receive a record of the transaction.
Transactional emails vs marketing emails: What’s the difference?
While both transactional and marketing emails land in your inbox, they serve different purposes and follow different rules.
What Is a transactional email?
A transactional email is an automated message sent when you complete an action online, such as making a purchase or signing up for a service.
These emails are automatically triggered by specific actions you took on a website, app or online service, giving you important updates, like order confirmations, ecommerce purchase or password reset request.
Think of them as simple, informative updates providing real-timeChinese Overseas Africa Phone Number Data updates based on what you, the customer needs at that moment.
Here are a few common scenarios:
You order a new phone online and immediately get an order confirmation with details like price, delivery date, and payment method.
You forget your password (again) and request a password reset link to get back into your account.
Your subscription to your favorite streaming service is about to expire, and they send you a renewal notice reminding you to update your payment info.
Why are transactional emails important?
Now that you’re familiar with transactional emails, let’s unpack why they’re important.
1. Reassures your customers
Let’s say you run an ecommerce store. Customers always want to be reassured that their orders went through and when they can expect delivery. This is where transactional emails come in. You send them to give the customer peace of mind.
They also improve the customer experience because users get the exact information they’re looking for without having to chase it down.
2. Build trust with your customers
People trust businesses that communicate well. If a customer buys something and doesn’t get an email immediately, they start wondering if their order was processed. That’s not good for business.
3. High engagement
Transactional emails tend to get high open rates because they’re highly relevant. You’re not randomly sending out promotions or trying to push new products. You’re delivering information the user actively wants or needs.
Unlike marketing emails, you're not fighting for attention in a crowded inbox. Instead, users are looking for your message. They open it, read it, and sometimes even save it for later.
This makes transactional emails a great opportunity to maintain your customer engagement.
4. It’s required by law
Some transactional emails, like payment receipts or order confirmations, are necessary for compliance. For example, after making a payment online, customers are legally entitled to receive a record of the transaction.
Transactional emails vs marketing emails: What’s the difference?
While both transactional and marketing emails land in your inbox, they serve different purposes and follow different rules.