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If the marketing team fails to do this, then these campaigns will harm the company in the long run because the ads will only waste their marketing budget without bringing the expected results. However, if they can find the content that is showing up incorrectly, they can optimize the ads and attract the right type of users.



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The best proxy providers allow marketing teams to discover all the keywords related to their brand. If they tried to do this research through a browser without a proxy, they would only get suggestions based on past searches. By enabling a proxy, though, they can use a different IP address with a fresh history.