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11 web content tools to boost your marketing strategy in 2025
1. Creating web pages
This had to be the first tool on the list, without a doubt. With it, you can design your website from scratch without any programming knowledge. It works with a drag-and-drop method, allowing you to easily add or remove content blocks to achieve the design you're looking for.
Through HubSpot , you can also get your website's domain and hosting , so you'll have everything in one place. The platform also includes an AI-powered content assistant that can help you create your website so you can design it more quickly.
With HubSpot, you can create your website in two ways: from scratch or using one of their professionally created templates as a base . This will make creating your website much easier if you don't know where to start. Plus, by choosing HubSpot, you can ensure your website is secure at all times.
Of course, you can design all types of websites with HubSpot, except for e-commerce sites. However, you can integrate the tool with Shopify to sync data.
2. HubSpot CMS for web content
In addition to creating web pages, with HubSpot you can also manage everything related to your web content, such as creating, organizing, publishing, and deleting content. It's even equipped with web analytics tools so you can understand your site's performance without having to resort to external tools.
3. Web content writing with AI
You can use the AI-powered copywriting tool to create blog posts and website content, as well as to write content for social media, email marketing, or landing pages. And the best part is that it's available in the free versions of the platform.
HubSpot's AI-powered writing tool works very similarly to venezuela telegram database popular chatbots like ChatGPT or Gemini . You simply enter a prompt, giving it instructions on what you want to write, and it will automatically generate different versions for you to select from.
In addition to writing content from scratch, this generative AI tool can also edit and reword existing content .
4. Content reuse
HubSpot's content repurposing software is a tool that helps you create new topics and content from existing content or content already published on your website or other channels. Creating content from scratch always takes a lot more time, and you don't always have great ideas. With this tool, you can use content that has already worked in a specific channel or format and adapt it to others.
To use this feature, you must select previously published content yourself. We recommend selecting content that has performed well, as this will mean the topic is of interest to the audience. Then, you must add the content to the AI tool so it can adapt it to the format or channel you want.
5. HubSpot SEO Software
SEO is one of the most important practices for a website to achieve visibility and good traffic . At HubSpot , you'll find a set of tools to help you boost and improve it.
This software includes, on the one hand, an analysis tool that will help you determine which keywords are the most interesting to improve your website traffic. On the other hand, it also comes equipped with a feature that suggests new topics that may be of interest to your audience so you can generate well-received content.
And the most interesting thing is that you can integrate the software with Google Search Console to get data directly from Google. Of course, you'll also have access to performance metrics for the content you've already published so you know if it's being well received.
Finally, HubSpot also offers its SEO-optimized copywriting AI . This wizard helps you from start to finish with the entire SEO copywriting process, even writing sections like the meta description and SEO title. Oh! And it also includes a very interesting feature that allows you to rewrite existing content and optimize it for SEO with the help of AI. This way, you can quickly and easily update old content that doesn't rank well.
As always, these tools should be viewed as what they are: a support for editorial teams. It's important to always carefully review the generated text before publishing it and make any necessary changes to ensure everything is correct.
HubSpot SEO Recommendations
6. Creating landing pages
HubSpot's landing page creation tool not only helps you write the text you want to include on your pages thanks to its AI-powered assistant, but it also makes it easy to design these pages.
It's a completely free feature that makes creating these types of resources accessible to everyone. This way, anyone can publish professional landing pages, even if they have no technical, design, or persuasive writing skills.
Just like creating a website, you can choose to create your landing page from scratch or choose from the various templates HubSpot offers, which you can also customize using the drag-and-drop method and adapt to your brand's style.
What I like most about this tool is that it offers the ability to include dynamic content in the landing page that adapts to each visitor's characteristics, such as location, device, or stage of the sales cycle. This way, your conversion rates will be much higher.
Additionally, with HubSpot's analytics tools, you can understand the performance of your landing pages and find out which ones are performing best. You'll even receive SEO recommendations to optimize their presence in the SERP . You can also run multivariate testing and test different versions of the same landing page so HubSpot can determine which one performs best.
7. Creating forms with HubSpot
Landing pages aren't the only places on your website where you can add forms. HubSpot's free form builder allows you to integrate this feature into any page of your website so you can capture leads from any page. Without any technical knowledge, you can take advantage of all the traffic coming to your website and convert it into potential customers.