SEO and SEA are two methods of acquiring traffic on the Internet that are austria telemarketing data used to improve visibility and generate qualified traffic. SEO is also known as organic referencing, while SEA is called paid referencing. Both methods are used for digital marketing and are employed across the world. To understand how these two strategies can be combined to optimize your online presence, it is important to know the differences between these two approaches.
What is SEO and SEA?
SEO : The term SEO stands for “Search Engine Optimization”, which translates to search engine optimization. This discipline aims to improve the position of a website on the results of the main search engines (Google, Bing, Yahoo etc.) in order to obtain a better ranking and greater visibility. It includes a variety of actions such as improving content, developing new inbound links, effective use of relevant keywords and much more.
SEA : Online advertising or “Search Engine Advertising” (SEA), as its name suggests, consists of purchasing ads on major search engines such as Google Ads and Bing Ads to promote your product/service to Internet users who perform a search corresponding to your activity. It allows companies to quickly increase their notoriety among the general public thanks to an advertising campaign specifically targeted according to the search terms.
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How do SEO and SEA work?
SEO : When someone types a keyword or phrase into a search engine like Google, it will analyze all available websites that appear relevant and display organic results – in other words, those that are not part of a paid campaign and therefore obtained at no additional cost. These results are constantly changing every second because Google continually evaluates each web page to prioritize those that offer a better user experience (UX). The main goal of SEO is therefore to bring your website to the top of the organic results (this is done over the long term) by respecting the rules imposed by the algorithms of the search engine concerned. To go further, you can read our 13 SEO tips for properly referencing your site.
SEA : Ads are generated based on the terms searched by Internet users. They are then redirected to a specific p
