Link building and content marketing are two different things

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It has been proven that link building continues to be a fundamental part of organic search engine positioning, but that does not mean that we should not be very aware of Google's latest moves against link building techniques that contradict Google's guidelines.

In this post I'm not trying to bolivia phone numbers discuss link building strategies, so I'll sum it all up in one sentence: in general, the only thing you have to keep in mind about all of Google's antispam regulations is that if you have the feeling that the link there makes sense for you and for the user who might see it , that link is good. In the end, it's about providing value for users.

As an agency, we represent serious business projects that seek to increase their visibility in the long term, and we must ensure that our strategies are safe, effective and forward-looking.

I hear a lot of people say that link building and content marketing are the same thing… but let’s be honest , they are two very different things.

Content marketing is not link building, per se; there is no guarantee that your content will be visible in search results, nor that it will generate links for you. Content marketing is different from SEO; SEO is about increasing visibility in search engines, while content marketing is about generating content that provides value to the user and generates sales.