B2B: Within this model, large-scale sales are applied, which allows companies to generate greater income or for their campaigns to reach a wider audience, of course, creating high profit rates.
B2C: It is responsible for generating sales for own consumption, which, in other words, are purchases that consumers make on their own, satisfying only their immediate needs.
Level-based decisions vs. emotional decisions
B2B: A company can, for example, sell any good or service it needs to poland consumer email list another company, without having to worry about the time it takes and creating a synergy. Thus, we infer that in B2B marketing, what matters are the characteristics of the product or service being offered, and not the speed with which the process is carried out. Commercial deals in B2B marketing are based on trust and planning, and therefore must follow processes of structuring, developing and achieving the proposed objectives, so they cannot be executed lightly.
B2C: We can say that companies that offer their products or services in this way do so with the mentality of generating in the consumer the desire or need to buy, exclusively from an emotional point of view.
Beyond the interest that the acquisition of any type of product or service arouses, for the customer, its value lies only in the satisfaction that comes from having it at the moment, which deprives B2C businesses of objectives to achieve over time.
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