Attacking the long tail…mission impossible?

[rabiakhatun785]

E-commerce sites capture their traffic primarily through landing pages, which usually correspond to category and sub-category pages. These pages are usually optimized to capture mainly head and middle tail traffic. However, user searches are increasingly more complex and tend to be more long-tail in nature.

The question is how we can optimize our armenia phone numbers e-commerce to be more effective in capturing this traffic from a wider range of search options that form the middle tail and, above all, the entire long tail .

After keyword research, we can identify the search criteria that make up the middle and long tail set . For example, let's imagine that we are an e-commerce for all kinds of adhesives and glues and we have detected that users search for glues based on price, the material they are intended to glue (glue for wood, glues for plastics, for metals, etc.), by brand, by type (mounting glue, white glue, etc.) and so on. A priori, we would define a series of categories and sub-categories (landing pages) based on the main criteria, but it would be impossible to optimize these landing pages for all search criteria, inevitably losing potential traffic.