How to create a company website that makes money
Posted: Wed Dec 04, 2024 9:04 am
Should you have a website for your company? The answer to this question seems obvious.
As many as 80% of Polish companies have their own website. The Internet is currently the largest source of information, and your website is a kind of business card in the virtual world.
In the era of globalization, your own website is an indispensable tool for developing your business.
Below I present:
reasons why it is worth creating a company website,
a list of items that should be included in it and
some tips useful when designing a website.
What benefits will a company website bring you?
It will allow your company to acquire new customers on the local market and go beyond this market, reaching more customers
It will enable the customer to quickly and conveniently familiarize themselves with the offer
It will make it easier for you to contact your customer
It will allow you to serve many clients at the same time, 24 hours a day
Provides additional information about site users
So the question shouldn't be whether you should create a website for your company, but how to do it properly?
Designing a corporate website
How to start designing a company website
What subpages should your website contain?
Existing websites can provide you with inspiration in this matter. You can find lists of the best/most beautiful company websites on the Internet. Also, pay attention to the profile of your business.
A carpentry workshop website will contain different elements than an online fishing store, right? Think about what elements you need.
The most important is of course the Home Page ( homepage , start ), where you "introduce" your company, present your business profile, and encourage further exploration of the site.
Tabs that should be on every company page include the Contact tab , which contains the company address, customer service phone number, and e-mail address.
In addition, you can place elements such as:
Product/Service Catalog - allows you to present an offer to the customer. It often also includes a Price List ,
"About us" - a more detailed presentation of the company, here you can tell a bit about its history, present its mission and vision,
News - where you can post information about new products, changes to the company's location, promotions, etc.,
Gallery - where you can post professional photos of our products, you can also show what the production process looks like or post photos of satisfied customers that are a kind of review,
Cooperation - this is a subpage intended for people who would like to establish cooperation with your company, find employment there or offer their services.
Content alone is not everything
The design of a website can be the deciding factor in gaining new customers. The design itself can attract attention and create an impression of professionalism. So make sure to make a good first impression and design your company website in a way that is customer-friendly.
What to pay attention to when designing a website?
Page load time is now important . Almost half of uzbekistan b2b leads customers will abandon your site if content is not displayed after three seconds.
Even more people leave a page if they are unable to navigate it efficiently. Make sure the page is legible and clear . The titles of subpages should clearly indicate what is on them. The graphic design must not only be pleasing to the eye, but also consistent - subpages should stylistically match the main page and each other. Also, limit the number of graphic effects, as they obscure the message.
Think about which places on the page the customer will pay attention to and place important information there.
Research shows that after opening a website, the customer's eyes first fall on the first 300 pixels (from about one and a half to seven centimeters) from the top of the browser window - place your best there. It is also worth looking into eye-tracking , which is a study that determines which places on the page the user looks at most often.
Don't rely on patterns
In order for your company website to stand out from your competitors, it is worth designing it from scratch instead of relying on templates available on the Internet. Using templates reduces the chances of gaining interest.
Creating a professional, modern website usually requires taking special advertising photos . The photos must be licensed and should also evoke pleasant associations, so that they will attract and maintain the customer 's
attention in the flood of information, images and sounds. If possible, avoid stock photos, because they are often repeated on other websites.
Catchy headlines
When creating a website, it is worth remembering that about fifty percent of visitors pay attention only to headings . Pay special attention to making them clear and containing important keywords .
In addition, you can bold , underline or enter important information in the text in a different font color. This will prevent it from being missed by an Internet user who is glancing over a given paragraph. In addition, after highlighting keywords, the heading has a positive effect on the positioning of the page .
Conversion - what is it and why is it important?
I will now try to explain the conversion phenomenon to you. In simple terms, conversion is a specific customer action that you want to trigger via your website.
Of course, it can be making a purchase or ordering a service, but it can also be filling out a registration form, formulating and sending a query to the website administration, subscribing to a newsletter or even clicking on an advertising banner.
As many as 80% of Polish companies have their own website. The Internet is currently the largest source of information, and your website is a kind of business card in the virtual world.
In the era of globalization, your own website is an indispensable tool for developing your business.
Below I present:
reasons why it is worth creating a company website,
a list of items that should be included in it and
some tips useful when designing a website.
What benefits will a company website bring you?
It will allow your company to acquire new customers on the local market and go beyond this market, reaching more customers
It will enable the customer to quickly and conveniently familiarize themselves with the offer
It will make it easier for you to contact your customer
It will allow you to serve many clients at the same time, 24 hours a day
Provides additional information about site users
So the question shouldn't be whether you should create a website for your company, but how to do it properly?
Designing a corporate website
How to start designing a company website
What subpages should your website contain?
Existing websites can provide you with inspiration in this matter. You can find lists of the best/most beautiful company websites on the Internet. Also, pay attention to the profile of your business.
A carpentry workshop website will contain different elements than an online fishing store, right? Think about what elements you need.
The most important is of course the Home Page ( homepage , start ), where you "introduce" your company, present your business profile, and encourage further exploration of the site.
Tabs that should be on every company page include the Contact tab , which contains the company address, customer service phone number, and e-mail address.
In addition, you can place elements such as:
Product/Service Catalog - allows you to present an offer to the customer. It often also includes a Price List ,
"About us" - a more detailed presentation of the company, here you can tell a bit about its history, present its mission and vision,
News - where you can post information about new products, changes to the company's location, promotions, etc.,
Gallery - where you can post professional photos of our products, you can also show what the production process looks like or post photos of satisfied customers that are a kind of review,
Cooperation - this is a subpage intended for people who would like to establish cooperation with your company, find employment there or offer their services.
Content alone is not everything
The design of a website can be the deciding factor in gaining new customers. The design itself can attract attention and create an impression of professionalism. So make sure to make a good first impression and design your company website in a way that is customer-friendly.
What to pay attention to when designing a website?
Page load time is now important . Almost half of uzbekistan b2b leads customers will abandon your site if content is not displayed after three seconds.
Even more people leave a page if they are unable to navigate it efficiently. Make sure the page is legible and clear . The titles of subpages should clearly indicate what is on them. The graphic design must not only be pleasing to the eye, but also consistent - subpages should stylistically match the main page and each other. Also, limit the number of graphic effects, as they obscure the message.
Think about which places on the page the customer will pay attention to and place important information there.
Research shows that after opening a website, the customer's eyes first fall on the first 300 pixels (from about one and a half to seven centimeters) from the top of the browser window - place your best there. It is also worth looking into eye-tracking , which is a study that determines which places on the page the user looks at most often.
Don't rely on patterns
In order for your company website to stand out from your competitors, it is worth designing it from scratch instead of relying on templates available on the Internet. Using templates reduces the chances of gaining interest.
Creating a professional, modern website usually requires taking special advertising photos . The photos must be licensed and should also evoke pleasant associations, so that they will attract and maintain the customer 's
attention in the flood of information, images and sounds. If possible, avoid stock photos, because they are often repeated on other websites.
Catchy headlines
When creating a website, it is worth remembering that about fifty percent of visitors pay attention only to headings . Pay special attention to making them clear and containing important keywords .
In addition, you can bold , underline or enter important information in the text in a different font color. This will prevent it from being missed by an Internet user who is glancing over a given paragraph. In addition, after highlighting keywords, the heading has a positive effect on the positioning of the page .
Conversion - what is it and why is it important?
I will now try to explain the conversion phenomenon to you. In simple terms, conversion is a specific customer action that you want to trigger via your website.
Of course, it can be making a purchase or ordering a service, but it can also be filling out a registration form, formulating and sending a query to the website administration, subscribing to a newsletter or even clicking on an advertising banner.