UX ( user experience ) is the whole experience of, for example, a customer who wants to make a purchase in your online store. UX writing, on the other hand, is creating content with the aim of easy use of a website or application . Such texts are intended to facilitate taking actions online – for example, shopping, booking a hotel or setting up bank accounts.
The role of content written by a UX writer is:
building a positive user experience when using the website;
user navigation , who, thanks to italy telegram phone number list clear tips or instructions, knows how to go through, for example, the ordering process;
increasing conversions on the website – encouraging customers to fill out a survey, register on the website, subscribe to a newsletter, download an e-book.
What exactly does a UX writer do?
UX writers write content aimed at users of specific services and products. These are texts that are intended to be useful and relevant to customers. The tasks of a UX writer are:
examining the needs, determining the expectations and capabilities of website users – he or she must find out what a customer needs when entering a specific website; the UX writer should also consider what elements and functions of the application may be incomprehensible and complicated for the user;
designing understandable, legible content – messages, instructions, FAQs; they are to help the website user place an order, choose the right product version or contact technical support, for example, to ask the seller a question.
The essence of a UX writer's work is "textual care" for the website user who wants to easily, quickly and easily order a pizza with delivery, open an online account, send a bouquet of flowers or send a parcel from a parcel locker.
Source: Inpost.pl
In this case, the text on the page both guides through the process of sending a parcel and provides valuable tips. The UX writer “anticipated” the questions and problems that people who intend to use InPost services may have. In the next steps – choosing the delivery method and size of the parcel – he included tips on how to pack and send it:
Source: Inpost.pl
Clear instructions and additional tips work. The user knows exactly how to send a package and remembers that it is very easy. This increases the chances that he will use this service again in the future.
UX writer and copywriter – differences
A good copywriter can also be a great UX writer. However, as someone whose goal is to optimize user experience, they will have different tasks.
UX writer and copywriter – differences
UX writer and copywriter – differences
The purpose of a copywriter is to inform, educate, persuade and sell. The mission of a UX writer is to help the user solve their problem and use and operate digital services – so that they get pleasure from it. [source]
Is microcopy UX writing?
Microcopy can be considered an art of UX writing. This content writing technique involves creating the shortest texts, which are then placed on buttons, form labels and error messages . What does microcopy look like in practice?
Source: Booking.com
When you enter the Booking.com website, you have no doubts about what to do. Thanks to the short texts in the empty fields of the form, you know what information you need to fill in to start searching for a hotel. On the other hand, the text on the blue button indicates that you only need to click to register on the website and, according to the slogan above, be able to save on booking accommodation.
Similarly, microcopy is used on the Bolt website. Short texts clearly inform that to start ordering food, you must either enter your address in the form window or download the app – by clicking the green button.
