In addition, a market researcher also collects data from customers in various forms ranging from customer feedback , interviews, surveys, focus group discussions , and other instruments.
In general, a market researcher is iran telegram phone number list tasked with analyzing data, summarizing findings, and using the information found as a guideline in developing marketing strategies.
For more details, you can read the following section to understand the duties of a market researcher better!
The duties of a market researcher include a variety of activities aimed at understanding the market, consumers, and industry trends . Here are some of the main duties of a market researcher:
Collecting Data
A market researcher is responsible for conducting surveys, interviews, and focus group discussions (FGD) to collect data. Data collection can be done using various instruments such as surveys, questionnaires, or observations.
Analyzing Data
Once the data is collected, a market researcher will process the data to identify patterns, trends, and other insights . Usually, this can be done with the help of various statistical analysis tools to interpret the data.
Identifying Opportunities
The next task of a market researcher is to analyze the market to find new opportunities and explore what things can be optimized.
In addition, market research is also responsible for monitoring competitors and market developments to stay updated on changes.
Compiling Reports and Providing Recommendations
The analyzed data must be compiled into a report. A market researcher must also present findings and recommendations to related parties so that optimization can be carried out immediately so that the business can grow.
Helps Decision Making
With the information and insights obtained through analyzed data, a market researcher can certainly help businesses in making strategic decisions.
Decisions that are based on data will be more effective and minimize the risk of things that need to be avoided from happening.
