Bottom of the Funnel Content: What is it for and how to produce it?
Posted: Wed Dec 04, 2024 7:49 am
In e-commerce, Bottom of the Funnel content is all Inbound Marketing content focused on persuasion. In other words, it is content with sales triggers aimed at getting a contact to buy a product in your online store and thus become a customer.
The Bottom of the Funnel is the third stage of the Sales Funnel. And the Sales Funnel , in short, is a dissemination method that integrates with Inbound Marketing, Relationship Ruler and the Customer Journey .
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
While the idea at the Top and Middle of the Funnel was to inform, at the Bottom of the Funnel the goal is to seduce, in the sense of enchanting. The idea now is to indonesia telegram phone number list convince your e-commerce contacts to add the desired product to their virtual shopping cart and complete the purchase. This is where Bottom of the Funnel content comes in. Learn how to produce it below!
HOW TO PRODUCE BOTTOM-OF-FUNNEL CONTENT?
As mentioned, Bottom of the Funnel Content should focus on persuasion. At this point, your contact has already gone through the Top and Middle of the Funnel and, therefore, already has the information they need about the problem and the product that solves the problem. Now, they just need a little push to buy.
Read also:
Top of Funnel Content ;
Middle of Funnel Content .
Therefore, at this point, you should create content using copywriting techniques . Among these techniques we can mention, for example:
Professor Robert Cialdini's Persuasive Principles ;
Neuromarketing persuasion strategies .
Scarcity, for example, is one of Cialdini and Neuromarketing's techniques. It consists of telling the contact that there are few units of the product in stock. Thus, for fear of missing out on the opportunity, the contact may rush to buy the product.
Another interesting persuasion technique is the vision of the future. In this case, you create a paradisiacal vision that will only become reality after the contact buys the product from your online store. The idea, then, is to generate an instant desire to buy. You can use these and other techniques in various conversion strategies. Keep reading to find out more!
STRATEGIES TO CONVERT MORE LEADS INTO CUSTOMERS
There are several strategies you can use to deliver your Bottom of the Funnel Content. For example, insert your persuasive content into:
Product descriptions for your online store;
Blog articles focused on selling products;
E-mail Marketing messages via RD Station aimed at closing sales;
Promotional posts on social media;
Promotional banners within the online store;
Sales videos in live shopping broadcasts .
Video: learn more about RD Station (use the player controls on Youtube to activate and translate the subtitles into your language)!
Basically, any media can receive your Bottom of the Funnel Content. In fact, you just need to adapt the content for each one of them and, of course, for each lead segment . These are strategies that, once implemented, can considerably increase your e-commerce sales and revenue. And if you haven't started implementing them yet, learn how to get started below!
HOW TO IMPLEMENT A SALES FUNNEL?
To implement a complete Sales Funnel, with Top, Middle and Bottom of the Funnel content, turn to Agência e-Plus for support! Agência e-Plus has a team of experts in Inbound Marketing and Marketing Automation projects for e-commerce. With certification in RD Station, the best Inbound and Automation platform in Latin America, this agency is ready to serve merchants like you anywhere in the world.
Consider subscribing to our YouTube channel to receive content about Digital Marketing and e-commerce development in video. Access the Agência e-Plus Channel and then click the “Subscribe” button! You don’t have to pay anything, it’s a courtesy.
Learn more about the e-Plus Agency!
With over 10 years of experience, e-Plus Agency has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Embelleze (Europe), Sonda and Wahl Clipper (Latam) in Spain, Portugal, Argentina, Ecuador, Colombia, Costa Rica and Brazil, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation with our team via messenger app right now.
The Bottom of the Funnel is the third stage of the Sales Funnel. And the Sales Funnel , in short, is a dissemination method that integrates with Inbound Marketing, Relationship Ruler and the Customer Journey .
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
While the idea at the Top and Middle of the Funnel was to inform, at the Bottom of the Funnel the goal is to seduce, in the sense of enchanting. The idea now is to indonesia telegram phone number list convince your e-commerce contacts to add the desired product to their virtual shopping cart and complete the purchase. This is where Bottom of the Funnel content comes in. Learn how to produce it below!
HOW TO PRODUCE BOTTOM-OF-FUNNEL CONTENT?
As mentioned, Bottom of the Funnel Content should focus on persuasion. At this point, your contact has already gone through the Top and Middle of the Funnel and, therefore, already has the information they need about the problem and the product that solves the problem. Now, they just need a little push to buy.
Read also:
Top of Funnel Content ;
Middle of Funnel Content .
Therefore, at this point, you should create content using copywriting techniques . Among these techniques we can mention, for example:
Professor Robert Cialdini's Persuasive Principles ;
Neuromarketing persuasion strategies .
Scarcity, for example, is one of Cialdini and Neuromarketing's techniques. It consists of telling the contact that there are few units of the product in stock. Thus, for fear of missing out on the opportunity, the contact may rush to buy the product.
Another interesting persuasion technique is the vision of the future. In this case, you create a paradisiacal vision that will only become reality after the contact buys the product from your online store. The idea, then, is to generate an instant desire to buy. You can use these and other techniques in various conversion strategies. Keep reading to find out more!
STRATEGIES TO CONVERT MORE LEADS INTO CUSTOMERS
There are several strategies you can use to deliver your Bottom of the Funnel Content. For example, insert your persuasive content into:
Product descriptions for your online store;
Blog articles focused on selling products;
E-mail Marketing messages via RD Station aimed at closing sales;
Promotional posts on social media;
Promotional banners within the online store;
Sales videos in live shopping broadcasts .
Video: learn more about RD Station (use the player controls on Youtube to activate and translate the subtitles into your language)!
Basically, any media can receive your Bottom of the Funnel Content. In fact, you just need to adapt the content for each one of them and, of course, for each lead segment . These are strategies that, once implemented, can considerably increase your e-commerce sales and revenue. And if you haven't started implementing them yet, learn how to get started below!
HOW TO IMPLEMENT A SALES FUNNEL?
To implement a complete Sales Funnel, with Top, Middle and Bottom of the Funnel content, turn to Agência e-Plus for support! Agência e-Plus has a team of experts in Inbound Marketing and Marketing Automation projects for e-commerce. With certification in RD Station, the best Inbound and Automation platform in Latin America, this agency is ready to serve merchants like you anywhere in the world.
Consider subscribing to our YouTube channel to receive content about Digital Marketing and e-commerce development in video. Access the Agência e-Plus Channel and then click the “Subscribe” button! You don’t have to pay anything, it’s a courtesy.
Learn more about the e-Plus Agency!
With over 10 years of experience, e-Plus Agency has already carried out over 400 major e-commerce and Digital Marketing projects for companies such as Embelleze (Europe), Sonda and Wahl Clipper (Latam) in Spain, Portugal, Argentina, Ecuador, Colombia, Costa Rica and Brazil, among other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation with our team via messenger app right now.