You're putting your reputation on the line when you offer a guarantee.

[Suhasini]

So only use this term if you can 100% back it up, and even then, "warranty" is a strong word choice. If not, words like "assure" may be more believable to your prospects.

Discount
Discount is another one of those words that can make your prospect list of austria consumer email feel like a transaction. Plus, if you offer discounts too often, people will start to think that's the only way you do business. You want to avoid devaluing your product or service by offering a discount and instead focus on the value you provide. Try refraining from using "discount" altogether or only using it in special circumstances.

When you need to provide a discount, try reframing it as "a special rate," "a contract bonus," or "a limited-time offer."

Problem
This is a negative word that immediately puts your prospect on the defensive. You want to avoid being judgmental or making your prospects feel like they've done something wrong.

A better way to phrase this would be "challenge," "opportunity," or "goal."

Competitor
Please don't be the first to bring up your competitors; position your product or service to show your buyer it meets their needs and will exceed their expectations. When competition does come up, emphasize how your product or service is different and unique.