Within an organization, growth marketing is an analytically minded function

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Accordingly, as revenue teams turn attention to hitting 2024 targets, they increasingly need to focus on their data, analytics, and overall revenue operations. The maturation of HubSpot as a comprehensive CRM, and the expansion of lead enrichment has facilitated and enabled this. Whether your growth strategy resides with a partner or with an in-house demand generation team, analytics should be at its core.

Growth Marketing vs Traditional Marketing
Growth marketing has its roots in direct response marketing list of australia consumer email and growth hacking. The key difference between growth marketing and traditional marketing is the focus on growth.

Traditional marketers are focused on awareness, while growth marketers are focused on acquisition and engagement. Growth marketers want to know how they can acquire more customers and keep them engaged with their product or service.

To do this, growth marketers take a data-driven approach to their work. They use analytics to track progress and make decisions about where to focus their efforts. This data-driven approach allows growth marketers to be nimble and experiment with different tactics to find the ones that work best for their business.

Learn how to put your product at the forefront of your acquisition, conversion and expansion strategies with Your Guide to Mastering Product-Led Growth.