What is a corporate homepage? The changing role and purpose of BtoB corporate homepages explained with examples
Posted: Wed Dec 04, 2024 7:07 am
A company's website is the face of the company and an important point for attracting customers. It is an essential tool for connecting with buyers and guiding them to business negotiations.
Research shows that in B2B businesses, 70% of buyers access content directly from a company's website.
Compared to BtoC, impulsive purchasing behavior is less likely to occur, and it is difficult to expect content to spread on social media, so the role of the hong kong telegram phone number list company website is relatively large. In order to increase the effectiveness of the company website, it is necessary to pay attention to the site's content, design, and ease of conveying information.
In this article, we will explain how to utilize a corporate website with concrete examples.
The changing role of corporate websites
Homepage content that B2B companies should have
Recommended tools for building and operating a website
By reading on, you will understand why a corporate website is necessary for BtoB marketing and the specific measures you should take. By improving your corporate website and leading visitors to purchase products, you can expect to increase sales and profits. Please read to the end.
What is a company website?
LEAPT Inc. Homepage
(LEAPT Corporation website)
A company website is essential for conveying a company's philosophy, product information, etc. to buyers. LEAPT has also created a website to succinctly convey the appeal of its services and to pique buyers' interest.
It is not enough to simply create a corporate website; it should be positioned as a key point for attracting customers in web marketing and as an important channel for building trust with buyers. In addition, in order to have them purchase products, it is necessary to connect the potential customers acquired online to sales negotiations. This process is called demand generation .
Demand Generation-1
(Demand Generation)
Demand generation is the marketing process of acquiring leads and developing them into sales opportunities.
<Marketing process leading up to sales negotiations>
Acquiring potential customers ( lead generation )
Lead Nurturing​
Lead qualification​
A company website is involved in all of these processes.
Even if your company mainly attracts customers offline through sales calls or exhibitions, it is important to have a website. Especially in the case of B2B business, 70% of buyers gather information directly from a company's website. Positioning your company website as one of the methods of lead generation and creating a website that develops into a business negotiation will make it a powerful customer attraction point.
To maximize its effectiveness, it is essential that a company website is integrated with a CMS (Contents Management System ) and CRM (Customer Relationship Management).
A CMS is a system for building and operating a website. By using a CMS, you can easily add or change content on a website, even if you don't have coding knowledge.
CRM is a system for managing and analyzing buyer information. By linking your company website with CRM, you can, for example, do the following:
Inquiry management from the website
Analysis of behavior on the website
Collaborate with data acquired by sales representatives
A company website should not simply be used to provide information, but should also be positioned as a means of generating leads and helping to secure business opportunities.
History of corporate homepages
Since the Internet began to spread in Japan, corporate websites have developed in the following manner .
In 1995, the Internet had just started to take hold. Only 24% of companies provided information on their websites , and most websites simply listed the company name and business details, like a signboard.
Subsequently, with the spread of the Internet, the percentage of companies with websites also increased, from 24.0% in 1995 to 39.6% the following year in 1996 .
Around 1999, the content of corporate websites began to improve. The aim was to provide detailed information about business operations and products, allowing users to browse the websites like they would a catalog.
One of the reasons for the increased content of websites is thought to be the increase in internet speeds . The shift from traditional dial-up lines to ADSL, which was introduced in 1999, has made high-speed communication possible. Larger amounts of data can now be viewed without any problems, and companies have begun to post more information on their websites.
From around 2003, it became necessary for visitors to be able to achieve their goals on corporate websites. It became important for the website to be not only "easy to view" but also "easy to use." In order to get more people to access and use the website, the following elements became important.
Research shows that in B2B businesses, 70% of buyers access content directly from a company's website.
Compared to BtoC, impulsive purchasing behavior is less likely to occur, and it is difficult to expect content to spread on social media, so the role of the hong kong telegram phone number list company website is relatively large. In order to increase the effectiveness of the company website, it is necessary to pay attention to the site's content, design, and ease of conveying information.
In this article, we will explain how to utilize a corporate website with concrete examples.
The changing role of corporate websites
Homepage content that B2B companies should have
Recommended tools for building and operating a website
By reading on, you will understand why a corporate website is necessary for BtoB marketing and the specific measures you should take. By improving your corporate website and leading visitors to purchase products, you can expect to increase sales and profits. Please read to the end.
What is a company website?
LEAPT Inc. Homepage
(LEAPT Corporation website)
A company website is essential for conveying a company's philosophy, product information, etc. to buyers. LEAPT has also created a website to succinctly convey the appeal of its services and to pique buyers' interest.
It is not enough to simply create a corporate website; it should be positioned as a key point for attracting customers in web marketing and as an important channel for building trust with buyers. In addition, in order to have them purchase products, it is necessary to connect the potential customers acquired online to sales negotiations. This process is called demand generation .
Demand Generation-1
(Demand Generation)
Demand generation is the marketing process of acquiring leads and developing them into sales opportunities.
<Marketing process leading up to sales negotiations>
Acquiring potential customers ( lead generation )
Lead Nurturing​
Lead qualification​
A company website is involved in all of these processes.
Even if your company mainly attracts customers offline through sales calls or exhibitions, it is important to have a website. Especially in the case of B2B business, 70% of buyers gather information directly from a company's website. Positioning your company website as one of the methods of lead generation and creating a website that develops into a business negotiation will make it a powerful customer attraction point.
To maximize its effectiveness, it is essential that a company website is integrated with a CMS (Contents Management System ) and CRM (Customer Relationship Management).
A CMS is a system for building and operating a website. By using a CMS, you can easily add or change content on a website, even if you don't have coding knowledge.
CRM is a system for managing and analyzing buyer information. By linking your company website with CRM, you can, for example, do the following:
Inquiry management from the website
Analysis of behavior on the website
Collaborate with data acquired by sales representatives
A company website should not simply be used to provide information, but should also be positioned as a means of generating leads and helping to secure business opportunities.
History of corporate homepages
Since the Internet began to spread in Japan, corporate websites have developed in the following manner .
In 1995, the Internet had just started to take hold. Only 24% of companies provided information on their websites , and most websites simply listed the company name and business details, like a signboard.
Subsequently, with the spread of the Internet, the percentage of companies with websites also increased, from 24.0% in 1995 to 39.6% the following year in 1996 .
Around 1999, the content of corporate websites began to improve. The aim was to provide detailed information about business operations and products, allowing users to browse the websites like they would a catalog.
One of the reasons for the increased content of websites is thought to be the increase in internet speeds . The shift from traditional dial-up lines to ADSL, which was introduced in 1999, has made high-speed communication possible. Larger amounts of data can now be viewed without any problems, and companies have begun to post more information on their websites.
From around 2003, it became necessary for visitors to be able to achieve their goals on corporate websites. It became important for the website to be not only "easy to view" but also "easy to use." In order to get more people to access and use the website, the following elements became important.