To achieve results in web marketing, it is important to have a strategy and execute measures accordingly. However, small and medium-sized businesses with a small number of employees often do not have a dedicated person in charge of marketing, and they may end up responding in a haphazard manner. In this article, we will explain the following:
Characteristics of Web Marketing
Web marketing examples for small and medium-sized businesses
Concrete steps to get started
This article will help you understand what kinds of measures are available for web marketing and think about the strategies your company should adopt. If you greece telegram phone number list can implement effective measures, you can expect to attract more customers and make more sales via the Internet, which will lead to increased sales. Please read to the end.
What is Web Marketing?
Web marketing is the act of taking your business online and is a cost-effective way to reach the people who are most interested in your business. ( WebFX )
A major factor in increasing cost-effectiveness is that it is easier to collect data compared to offline marketing. Online marketing allows you to get detailed information such as the number of views and clicks.
Moreover, because data can be obtained in real time, it is possible to quickly go through the "PDCA cycle" of making plans, implementing measures, verifying their effectiveness, and making improvements. Web marketing is also sometimes called online marketing .
Web marketing strategies can be categorized into two types: "methods performed under your own domain" and "methods performed outside your own domain." Specific examples of each are as follows:
<Method to be performed under your own domain>
Website Management
Owned media management
SEO (Search Engine Optimization)
Email Marketing
<Methods performed outside your own domain>
Pay-per-click advertising
Display Advertising
Social media management
Social Media Advertising
It can be said that the first thing that small and medium-sized enterprises should tackle is the "method of doing it under your own domain." This is because it has the advantage of being easy to get started with and easy to control, since you can manage everything in-house. It's a good idea to start by enriching the content of your own website and focusing on lead generation through your owned media.
Characteristics of Web Marketing
Web marketing has the advantage that it is easy to get started with even if you have a small budget. Mass-marketing ads, such as TV commercials, cannot even be placed without a certain amount of budget. On the other hand, if you operate a website or social media, you can start for free. Advertising can also be done with a low budget of "1,000 yen per day," making it easy for even small and medium-sized businesses to implement.
Percentage of annual marketing budget that goes to web marketing
(Percentage of annual marketing budget that goes to web marketing)
The above chart shows the results of a survey conducted by Medics Co., Ltd. targeting B2B companies in 2019. It summarizes the "percentage of annual marketing budget that is taken up by web marketing budget" by company sales size.
Looking at these results, we can see that the percentage of companies with sales of less than 100 million yen is high at less than 25%, and that many of them do not allocate a budget to web marketing. However, for companies with sales of 100 million yen or more, the trends do not seem to be that different.
For example, 26.4% of companies with sales of "100 million to less than 1 billion yen" are spending "50 to 75%" of their budget on web marketing, which is higher than companies with other sales scales. This shows that even small and medium-sized enterprises are working on web marketing.
Current marketing initiatives
(Current marketing measures)
The figure above shows the results of the survey on "currently implemented marketing measures." Regardless of sales volume, the proportion of "web advertising" was relatively high, indicating that it is being adopted by many companies as a web marketing measure.
On the other hand, "television commercials," "magazine ads," and "exhibitions at exhibitions and events" are used by a high percentage of companies with sales of over 10 billion yen, and do not seem to be used much by small companies. This is likely due to the fact that these measures tend to be very expensive.
When it comes to taking advantage of the advantage of web marketing, which is the ability to quickly turn the PDCA cycle, having a small budget is not a disadvantage. Rather, small and medium-sized enterprises, whose decision-making process is not complicated, have an advantage when it comes to making improvements quickly.
The above survey results, which reveal the focus of small and medium-sized enterprises, reflect the characteristics of web marketing. Web marketing is easy to implement even with a small budget, so it is especially recommended for small and medium-sized enterprises.
