How to calculate a prospecting funnel?
Posted: Wed Dec 04, 2024 6:45 am
The funnel will also allow you to follow the prospect's journey from start to finish. You will be able to know the first means of contact of prospects who have converted or not into customers. In the same way, you will also be able to know the stage at which a prospect left the prospecting journey.
Finally, the funnel will highlight the weaknesses of your prospecting campaign. By calculating the different conversion rates, you will know which steps convert more than others. If some have a low rate, then you can rework them accordingly to improve them!
The calculation to be performed to obtain the efficiency ratio of each action in the prospecting funnel is very simple! You just need to take the population of a step N of the funnel and divide it by the population concerned by step N-1.
For example, let's imagine that your first prospecting action brings you armenia telemarketing data 200 phone numbers. You contact these 200 people and only 100 answer you. Of these 100, 50 are really interested in your product. Finally, of these 50 potential buyers, 14 will make a purchase from your company.
If we apply the calculation to the first step of the funnel (100/200 = 0.5), we then obtain an effectiveness ratio for this action of 0.5. We can therefore repeat this calculation at each step in order to measure the effectiveness and evaluate the argument for each one. Remember that the closer the result of the calculation is to 1, the more effective the action is .
With hipto, boost your prospecting funnel!
Looking for a partner to boost your sales performance? Test our lead generation solutionexclusive leads, highly qualified andGDPR compliant! At hipto, we have developed a unique lead generation solution on the market: Conversociads©. Our system combines the power of social networks with conversational marketing. Do not hesitate to contact uscontactto discuss your needs and goals!Social networks, the new Eldorado for businesses and brands
There is no denying that social networks are clearly part of our daily lives. On average, French people spend 2 hours and 25 minutes on the internet per day, and 45 minutes on social networks and messaging. And the pandemic has only accentuated this growing trend! Over the past few years, the evolution of social networks has been impressive. Billions of Internet users around the world have used these platforms to maintain social ties with their family and friends, to follow the news or to collaborate remotely with their colleagues, prospects and customers.
Finally, the funnel will highlight the weaknesses of your prospecting campaign. By calculating the different conversion rates, you will know which steps convert more than others. If some have a low rate, then you can rework them accordingly to improve them!
The calculation to be performed to obtain the efficiency ratio of each action in the prospecting funnel is very simple! You just need to take the population of a step N of the funnel and divide it by the population concerned by step N-1.
For example, let's imagine that your first prospecting action brings you armenia telemarketing data 200 phone numbers. You contact these 200 people and only 100 answer you. Of these 100, 50 are really interested in your product. Finally, of these 50 potential buyers, 14 will make a purchase from your company.
If we apply the calculation to the first step of the funnel (100/200 = 0.5), we then obtain an effectiveness ratio for this action of 0.5. We can therefore repeat this calculation at each step in order to measure the effectiveness and evaluate the argument for each one. Remember that the closer the result of the calculation is to 1, the more effective the action is .
With hipto, boost your prospecting funnel!
Looking for a partner to boost your sales performance? Test our lead generation solutionexclusive leads, highly qualified andGDPR compliant! At hipto, we have developed a unique lead generation solution on the market: Conversociads©. Our system combines the power of social networks with conversational marketing. Do not hesitate to contact uscontactto discuss your needs and goals!Social networks, the new Eldorado for businesses and brands
There is no denying that social networks are clearly part of our daily lives. On average, French people spend 2 hours and 25 minutes on the internet per day, and 45 minutes on social networks and messaging. And the pandemic has only accentuated this growing trend! Over the past few years, the evolution of social networks has been impressive. Billions of Internet users around the world have used these platforms to maintain social ties with their family and friends, to follow the news or to collaborate remotely with their colleagues, prospects and customers.