30.7% of marketers say emails announcing new products or features have the highest click turkey mobile phone numbers database -through rates4. Starbucksemail marketing examples: starbucksmarketing campaign: promotiondid you see that? Did you see it move? Pretty cool, right? This small animation helps to separate this email from starbucks from all of the immobile emails in its recipients’ inboxes.It also leverages exclusivity by telling us that the promotion is a benefit of having a starbucks membership. This positioning can help recipients feel like they’re specially chosen and encouraged to take advantage of the special opportunity.
The terms listed at the bottom read, “this offer is exclusive to you and this starbucks rewards account and cannot be reproduced, transferred or used by anyone else.” what feels more exclusive than that? Love it.Why I like this emailemails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting.Better yet, emails with images offer almost 10% boost in open rates.
