Business Guide to Using
Posted: Wed Dec 04, 2024 6:20 am
Put yourself in the shoes of a customer who requires assistance from a business. You have to contact the support staff, submit tickets, and wait for a response that could take hours or even days.
This waiting period can cause frustration and can ruin the reputation of the business if the reply is not satisfactory. So, to expedite the process, businesses should leverage direct communication channels to make sure customer inquiries are handled in a timely manner.
WhatsApp is one such channel that lets you connect with your Australia Phone Numbers customers and have one-to-one conversations, helping them through the issues they are facing and using customer engagement to generate additional sales.
However, that is easier said than done. Before you can consider including WhatsApp in your customer service tech stack, you need in-depth knowledge about the platform, the benefits it offers as a support channel, and how to go about doing so for your business.
Having said that, let’s take a look at the advantages of using WhatsApp as a customer support platform.
Benefits of using WhatsApp for customer service
For using WhatsApp as a customer support channel, there are numerous benefits it offers your business. So, let's see each of these benefits in detail.
Large user base
WhatsApp has a huge active global audience, reaching approximately 3 billion mark. With these many active users on WhatsApp, you can easily use it to offer customer support, as there is a high chance that your customers might already be using it.
Enhanced reliability
WhatsApp lets you have real-time communication with your customers, making it simple for you to send replies to their inquiries. Furthermore, since WhatsApp supports various message formats, including text, images, videos, and voice messages, you can enhance the clarity of your responses and provide meaningful information.
Tailored customer support
You can use WhatsApp to offer tailored customer care, such as addressing customers by their names, maintaining a conversational tone, and providing highly relevant information to resolve their problems.
Plus, since WhatsApp is a communication that your customers use every day, it has a similar, inter-personal feel. This makes your conversation more personal in nature rather than a professional one, building rapport and trustful relationships with your customers.
Cost-effective channel
In comparison to traditional customer support channels like phone calls, video meetings, or in-person visits, WhatsApp is a relatively cheaper option, particularly if you are running a startup or medium-sized business. Using WhatsApp, you can significantly lower the expenses by not having to spend on costly software and frameworks.
Integrations with multiple platforms
By leveraging the integration capabilities of WhatsApp's API, you can connect WhatsApp with your existing customer support tools, streamlining your customer service experience. This way, you can efficiently manage the incoming tickets, segment them based on the level of the emergency, and resolve them swiftly.
Secured communication
WhatsApp has built-in end-to-end encryption for all the conversations, ensuring that your customers can be assured that their information is safe and cannot be snooped on by a third party. This feature acts as a safeguard, protecting the users from getting spammed with unnecessary messages that they didn’t opt-in for.
This waiting period can cause frustration and can ruin the reputation of the business if the reply is not satisfactory. So, to expedite the process, businesses should leverage direct communication channels to make sure customer inquiries are handled in a timely manner.
WhatsApp is one such channel that lets you connect with your Australia Phone Numbers customers and have one-to-one conversations, helping them through the issues they are facing and using customer engagement to generate additional sales.
However, that is easier said than done. Before you can consider including WhatsApp in your customer service tech stack, you need in-depth knowledge about the platform, the benefits it offers as a support channel, and how to go about doing so for your business.
Having said that, let’s take a look at the advantages of using WhatsApp as a customer support platform.
Benefits of using WhatsApp for customer service
For using WhatsApp as a customer support channel, there are numerous benefits it offers your business. So, let's see each of these benefits in detail.
Large user base
WhatsApp has a huge active global audience, reaching approximately 3 billion mark. With these many active users on WhatsApp, you can easily use it to offer customer support, as there is a high chance that your customers might already be using it.
Enhanced reliability
WhatsApp lets you have real-time communication with your customers, making it simple for you to send replies to their inquiries. Furthermore, since WhatsApp supports various message formats, including text, images, videos, and voice messages, you can enhance the clarity of your responses and provide meaningful information.
Tailored customer support
You can use WhatsApp to offer tailored customer care, such as addressing customers by their names, maintaining a conversational tone, and providing highly relevant information to resolve their problems.
Plus, since WhatsApp is a communication that your customers use every day, it has a similar, inter-personal feel. This makes your conversation more personal in nature rather than a professional one, building rapport and trustful relationships with your customers.
Cost-effective channel
In comparison to traditional customer support channels like phone calls, video meetings, or in-person visits, WhatsApp is a relatively cheaper option, particularly if you are running a startup or medium-sized business. Using WhatsApp, you can significantly lower the expenses by not having to spend on costly software and frameworks.
Integrations with multiple platforms
By leveraging the integration capabilities of WhatsApp's API, you can connect WhatsApp with your existing customer support tools, streamlining your customer service experience. This way, you can efficiently manage the incoming tickets, segment them based on the level of the emergency, and resolve them swiftly.
Secured communication
WhatsApp has built-in end-to-end encryption for all the conversations, ensuring that your customers can be assured that their information is safe and cannot be snooped on by a third party. This feature acts as a safeguard, protecting the users from getting spammed with unnecessary messages that they didn’t opt-in for.