Find out in this article how much time is spent on each platform, which ones are most popular in France and around the world, the habits of Internet users, etc.
You will also discover which country is most addicted to social media and the internet, as well as the reasons that push us to stay online for so long!
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Social Media Usage Worldwide in 2022
Social networks and mobile
Of the 7.89 billion people in the world, 5 billion are online, or 63% of the argentina telemarketing data population. It should be noted that of this last percentage, 92.4% use their phone to surf the Internet. The mobile remains the most used device to access the web.
Social networks and frequency of use
On average, 58.7% of the world's population uses social media at least once a day. Globally, Internet users spend an average of 2 hours and 29 minutes on social networks. This is 7 minutes more than in 2021.
As for French users, they spend an average of 1h46 per day, just like their Italian and German counterparts. Note that Nigeria is the country that spends the most time on social networks with an average of 4h49 per day.
Successful social platforms
Today, there are more than 2.9 billion people worldwide who use Facebook every month and 2.56 billion who use YouTube, considered more of a social media.
In the TOP 3 of the most used social networks, we of course find Facebook, YouTube, and WhatsApp, closely followed by Instagram, WeChat and TikTok.
The most visited sites and applications on the Internet concern chats and messaging for 95.7% of users. Social networks follow closely with 95.2%. YouTube stands out as the most visited social media, according to Semrush's ranking in February 2022, ahead of Google and Facebook.
Social media usage in France in 2022
Social networks in France and frequency of use
Did you know that 6 out of 10 French people visit messaging and social networks every day? Overall, in 2022, 53.5 million French people connected to the Internet, or 84.7% of the population. That's huge! Note that Internet users spend an average of 45 minutes each day on social networks and messaging. However, there are disparities depending on age groups.
We also analyse a high daily traffic on Facebook, even if the social network is losing ground among 16-18 year olds. The most rema
