The implementation of your strategy
Posted: Wed Jan 08, 2025 4:46 am
Campaign Is lead scoring useful for your customers? Among the recipients of every online store there are at least two groups with different levels of engagement, in other words, with different willingness to buy. These are active and inactive consumers. But there are more detailed divisions. We distinguish between hot leads customers who are ready to buy, warm leads customers who express interest and cold leads people who are not customers yet, but who are likely to become customers in the future. Every salesperson is dedicated to finding hot leads. But our work also requires us to separate one type.
Of lead from another turning cold leads into hot leads and warm leads into warm leads. We can assign almost everyone to one of these groups. However, it is important to realize that there are people who are not within our targe chile whatsapp resource and it is not worth wasting time on them. The system allows us to reject such consumers at the initial stage and we can focus on those who have a chance to stay with us longer. Customer Journey and Our Recipient Types Before awarding points we should also carefully track the customer journey of our current customers. Only.
On this basis can we plan the lead scoring of new recipients. Every time we ask ourselves at which stage of the purchase funnel our recipient is, what type of customer can we currently classify him as and what message he should receive from us at a specific moment. We distinguish between the following types of users New users, people who show some interest, potential customers who are ready to buy, people after their first purchase, regular customers, newsletter subscribers. The exact division of the individual recipient groups is described in the article How to Build a Customer Lead Score..
Of lead from another turning cold leads into hot leads and warm leads into warm leads. We can assign almost everyone to one of these groups. However, it is important to realize that there are people who are not within our targe chile whatsapp resource and it is not worth wasting time on them. The system allows us to reject such consumers at the initial stage and we can focus on those who have a chance to stay with us longer. Customer Journey and Our Recipient Types Before awarding points we should also carefully track the customer journey of our current customers. Only.
On this basis can we plan the lead scoring of new recipients. Every time we ask ourselves at which stage of the purchase funnel our recipient is, what type of customer can we currently classify him as and what message he should receive from us at a specific moment. We distinguish between the following types of users New users, people who show some interest, potential customers who are ready to buy, people after their first purchase, regular customers, newsletter subscribers. The exact division of the individual recipient groups is described in the article How to Build a Customer Lead Score..