Local businesses can attract
Posted: Wed Dec 04, 2024 6:08 am
Main findings: Companies that target male consumers should make an effort to adapt around a “busy” lifestyle (24 hour service, easy websites, toll-free numbers) and convert female customers by showcasing positive testimonials and photos Breakdown by age group: Main findings: Younger consumers are influenced more by the style of the website The older the customer, the more he prefers a company that is close to him Older customers will be able to judge a business on facts (company information) rather than style (web design) Analyses: The proximity of a local business plays an important role in the decision on whether to use their productsservices or not.
This becomes even more important for customers in older age australia whatsapp mobile phone number list groups. As well as proximity, clear contact information and business information are essential for any local website. Testimonials, images, website speed are much less relevant. Female customers want clear contacts and are more interested in reading customer testimonials, while men find a toll-free number, 24-hour service, and a fast website more attractive features. Once again, we can see that consumers aged 18-34 are more energized by a website with good design than any other age group.
Q4. What factors are most likely to prevent you from using a local business? All interviewees: Main findings: Having no phone number, no price list and poor content are the main “turnoffs” for local customers Being truly 'local' for a customer is also a big factor, but there's only so much a business can do Customers are less likely to be put off by a lack of reviews or poor quality photos – these are more easily forgiven Breakdown by gender: NB – In this scheme the factors that have a large difference between men and women have been chosen.
This becomes even more important for customers in older age australia whatsapp mobile phone number list groups. As well as proximity, clear contact information and business information are essential for any local website. Testimonials, images, website speed are much less relevant. Female customers want clear contacts and are more interested in reading customer testimonials, while men find a toll-free number, 24-hour service, and a fast website more attractive features. Once again, we can see that consumers aged 18-34 are more energized by a website with good design than any other age group.
Q4. What factors are most likely to prevent you from using a local business? All interviewees: Main findings: Having no phone number, no price list and poor content are the main “turnoffs” for local customers Being truly 'local' for a customer is also a big factor, but there's only so much a business can do Customers are less likely to be put off by a lack of reviews or poor quality photos – these are more easily forgiven Breakdown by gender: NB – In this scheme the factors that have a large difference between men and women have been chosen.