Act – A purchase path that guides the customer in the right direction

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How can visual design influence the different phases of the MRACE® model?

Reach – A recognizable visual identity that stands out from your competitors
A recognizable visual identity that speaks to your target audience and stands out from your competitors gives your company an edge in the competitive field. With a carefully considered brand identity, you will also be more likely to be remembered by a potential customer, even if the purchase window is not open when you see the ad. This way, your service can be remembered by the customer when it is relevant to them. Your dream customer is more likely to be interested in your company when your visual identity speaks to them and supports your company's story.


By using visuals, you can not only strengthen your brand malaysia phone data image but also the path to purchase. For example, visual elements can be used to influence the hierarchy of websites and highlight the most important things so that the customer moves along the purchase path towards the desired conversions.
With visual elements, even long content can be easily skimmed, as the desired messages stand out better. Visuals can also be used to improve the user experience.


Convert – Making the purchase decision or request for quotation as easy as possible
Visual design can make your website more user-friendly, more reliable and easier to understand. You also want to make sure that a company is trustworthy before you make a purchase decision. Visual design reinforces the feeling that it is worth and safe to buy from the company, while also highlighting the points where you are directed to do so. The purpose of visual design is to present things as clearly as possible so that the purchase is easy.