Vertical videos often get more views than

[sharminakter]

Advertisers creating vertical videos under a minute have access to the trending Shorts platform, which positions itself as Google's competitor alongside Instagram Reels and TikTok

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Shorts ads combine a keyword giant and a popular format – the numbers speak for themselves

YouTube's three million users in Finland were more than double TikTok's Finnish audience of 1.2 million in 2022. In January 2023, YouTube ads reached 85.3 percent of total Finnish internet users. Data published in Google's ad planning tools shows that the potential reach of ads on YouTube has decreased by 2.3% in Finland from the beginning of 2022 to the beginning of 2023.

YouTube users are still the most purchasing power group of video consumers in terms of their age structure. The majority of YouTube ad impressions are still placed at the beginning and in the middle of lebanon phone data videos longer than a minute. Our experience at SDM is that when you add both a horizontal video and a short vertical video to a YouTube campaign, Google prefers the short vertical video in its displays more often.


horizontal videos in the same YouTube campaign.

The transformation from multi-minute videos to a vertical format of a few seconds is not a simple change for YouTube. The algorithm has traditionally rewarded content creators for videos that are tens of minutes long, and the horizontal format has worked well on Smart TVs and desktop screens. Content creators and advertisers should keep different formats and touchpoints on their plate.

The CEO's 45-minute interview has its audience among investors, journalists and customers, but the most juicy bits of the interview can be cut for customers into videos that are less than a minute long.

At the beginning of this year, YouTube launched an advertising revenue sharing program for Shorts content creators to encourage them to make short videos. Even in Finland, there is less Shorts material than material that is more than a minute long. As far as YouTube can ever reach saturation, Shorts videos have a long way to go.