Spontaneity of a well-structured conversation
Posted: Tue Jan 07, 2025 7:17 am
In these times when e-commerce is in vogue and we make our purchases through screens, conversational commerce is of essential relevance. This window of humanization and warmth is necessary for the public to reaffirm their decisions. It is important to emphasize once again that conversational commerce. Even if the message is based on a conversation, it should not be informal or improvised. This conversation must be outwardly fluid and spontaneous, but in depth it must be structured. To the point that the use of emojis, stickers and voice notes should also be regulated. Not prohibited, because they can be excellent resources, but with clear guidelines that your sellers must know and master , before interacting with your customers.
Conversational commerce Personalized shopping experiences and conversational commerce Although e-commerce is a lasting phenomenon, this does not mean that traditional business practices will disappear. They will be transformed and adapted to new technologies. One of the classic practices that is even more relevant today is the personalized shopping experience. A personalized shopping experience is one in which the buyer feels recognized. Something as simple as someone addressing you by name has a huge positive impact. Especially if they are a loyal customer. For example, receiving a targeted greeting makes a huge difference. Examples of personalized services How do you achieve this level of personalization when you have a large portfolio? There are many strategies.
The simplest is the database: that is, you have to enter the names, phone numbers and the most relevant data. Let's look at some examples. Imagine you have a store that sells pet products. You already know from your database that Joe has dogs and Mary has cats. So if either Joe or Mary writes to you, you can get a head start by offering them a brand of cat litter that has arrived and is very good, or a dog treat that has been a hit. Now imagine you have a sushi restaurant with a cambodia telegram database professional chat on WhatsApp. You have been able to detect whether your customer prefers fresh rolls or tempura rolls, and you can tell them a promotion that would suit them perfectly. It would be a win-win situation. This is the essence of the personalized shopping experience. The only way to know your customers better is to talk to them in depth : systematize the information you obtain.
The key is to systematize the information It is advisable to systematize the information using databases. This is an element that will help you be stable as a company and that your sellers and customers will appreciate. Each of your employees must be able to offer an optimal experience to each of your customers. As long as they do not leave anything in memory, you will obtain an increasingly professional and efficient work environment. But also: you will be able to capitalize for longer on one of the achievements obtained thanks to the good service experience that your customers had when they chatted via WhatsApp with your sellers. The success we are talking about is brand loyalty . It's important for your salespeople to understand that the goal is to make the customer feel personally treated, to the point where the salesperson is depersonalized. The salesperson represents your brand, and that's what you want to convey.
Conversational commerce Personalized shopping experiences and conversational commerce Although e-commerce is a lasting phenomenon, this does not mean that traditional business practices will disappear. They will be transformed and adapted to new technologies. One of the classic practices that is even more relevant today is the personalized shopping experience. A personalized shopping experience is one in which the buyer feels recognized. Something as simple as someone addressing you by name has a huge positive impact. Especially if they are a loyal customer. For example, receiving a targeted greeting makes a huge difference. Examples of personalized services How do you achieve this level of personalization when you have a large portfolio? There are many strategies.
The simplest is the database: that is, you have to enter the names, phone numbers and the most relevant data. Let's look at some examples. Imagine you have a store that sells pet products. You already know from your database that Joe has dogs and Mary has cats. So if either Joe or Mary writes to you, you can get a head start by offering them a brand of cat litter that has arrived and is very good, or a dog treat that has been a hit. Now imagine you have a sushi restaurant with a cambodia telegram database professional chat on WhatsApp. You have been able to detect whether your customer prefers fresh rolls or tempura rolls, and you can tell them a promotion that would suit them perfectly. It would be a win-win situation. This is the essence of the personalized shopping experience. The only way to know your customers better is to talk to them in depth : systematize the information you obtain.
The key is to systematize the information It is advisable to systematize the information using databases. This is an element that will help you be stable as a company and that your sellers and customers will appreciate. Each of your employees must be able to offer an optimal experience to each of your customers. As long as they do not leave anything in memory, you will obtain an increasingly professional and efficient work environment. But also: you will be able to capitalize for longer on one of the achievements obtained thanks to the good service experience that your customers had when they chatted via WhatsApp with your sellers. The success we are talking about is brand loyalty . It's important for your salespeople to understand that the goal is to make the customer feel personally treated, to the point where the salesperson is depersonalized. The salesperson represents your brand, and that's what you want to convey.