How to design a coordinated image that works
Posted: Tue Jan 07, 2025 6:32 am
The idea, first of all
The idea is not an illumination that falls from the sky. The idea is the fruit of internal listening and the collection of external stimuli . Even if it appears suddenly, it must be verified, compared and, if necessary, overturned, reinvented or simply confirmed. The idea at the base of your video is the real backbone that, if well structured, can lead to success. The surprising element is very important, but it must not be gratuitous and without depth. However, there can be a provocative cue that acts as a driving force for the story of the contents. The video must be distinctive and reassuring , confidential and authoritative , exciting and concrete . In short, do not be afraid to invest all your energy in the idea!
Personages
In a promotional video, the characters represent your company, your values, your Tone of Voice of your reality . Carefully take care of their dialogues. Words are important, choose the register, tone, cadence, pronunciation and psychological construction well (even if they are real testimonials). If your video lasts a few seconds, the psychological construction of a character will emerge anyway and therefore also the concept of your brand.
Time
It may sound sad, but on the web a winning video is more successful if it is short . Every second you can cut away without breaking the balance and the message of your video is a small step egypt whatsapp resource closer to your target. Get help from someone you consider suitable for this task to avoid the risk of cutting away some scenes that would have actually completely changed the effect of the final video.
At a glance
Already in the script phase, think about the visual impact that your video will have to have, especially in the initial seconds , to capture the user's attention and stand out from the hundreds of other videos. Use intense colors or a sharp black and white, a frenetic pace or a single sequence shot, but don't forget to always remain consistent with your message and your Tone of Voice. Seduce your viewers by leaving them the pleasure of choosing your proposal.
All the products and services offered, present on the market, have a name and a logo .
This inseparable combination is the basis for every commercial activity, to be able to present itself on the market, and having one that works means being already at an excellent point.
You've finally plucked up the courage and decided to embark on an adventure, offering your own line of exclusive t-shirts on the market. You've taken care of everything down to the smallest details, from logistics to production, from the search for the best materials to the design of the garments. Are you sure you have everything you need to offer yourself on the market?
The idea is not an illumination that falls from the sky. The idea is the fruit of internal listening and the collection of external stimuli . Even if it appears suddenly, it must be verified, compared and, if necessary, overturned, reinvented or simply confirmed. The idea at the base of your video is the real backbone that, if well structured, can lead to success. The surprising element is very important, but it must not be gratuitous and without depth. However, there can be a provocative cue that acts as a driving force for the story of the contents. The video must be distinctive and reassuring , confidential and authoritative , exciting and concrete . In short, do not be afraid to invest all your energy in the idea!
Personages
In a promotional video, the characters represent your company, your values, your Tone of Voice of your reality . Carefully take care of their dialogues. Words are important, choose the register, tone, cadence, pronunciation and psychological construction well (even if they are real testimonials). If your video lasts a few seconds, the psychological construction of a character will emerge anyway and therefore also the concept of your brand.
Time
It may sound sad, but on the web a winning video is more successful if it is short . Every second you can cut away without breaking the balance and the message of your video is a small step egypt whatsapp resource closer to your target. Get help from someone you consider suitable for this task to avoid the risk of cutting away some scenes that would have actually completely changed the effect of the final video.
At a glance
Already in the script phase, think about the visual impact that your video will have to have, especially in the initial seconds , to capture the user's attention and stand out from the hundreds of other videos. Use intense colors or a sharp black and white, a frenetic pace or a single sequence shot, but don't forget to always remain consistent with your message and your Tone of Voice. Seduce your viewers by leaving them the pleasure of choosing your proposal.
All the products and services offered, present on the market, have a name and a logo .
This inseparable combination is the basis for every commercial activity, to be able to present itself on the market, and having one that works means being already at an excellent point.
You've finally plucked up the courage and decided to embark on an adventure, offering your own line of exclusive t-shirts on the market. You've taken care of everything down to the smallest details, from logistics to production, from the search for the best materials to the design of the garments. Are you sure you have everything you need to offer yourself on the market?