The eye also wants its share
Posted: Tue Jan 07, 2025 6:07 am
Brand identity: the beauty of being declinable.
An essential and highly recognizable sign lends itself to differentiated and surprising applications. From “classic” uses on paper materials to digital ones , up to being configured as a signal and decorative element of the installations. Developing as a “texture” or materializing as a full-round “sculpture” , the 4T logo has been able to formally and conceptually support the success of the event over the years.
Sponsored ads on Facebook and Instagram can help you get concrete results, even in a short time and with a small budget. Especially if you have a clear and affordable goal. This is the case of Engim Piemonte , a training organization, which found itself needing to reach a minimum number of subscribers in a few days to launch a course funded by the European Community.
Hit the target (without killing it).
How to intercept the target , in this case unemployed people living near the course location, in an easy, fast and economical way?
An ad in the local newspaper could be a good way to geolocalize the offer, but it is not a given that the target will buy the local newspaper. Furthermore, the time frame was very tight, because the deadline for ecuador whatsapp resource submitting the financing application would expire in a few weeks.
The solution that we at Eclettica-Akura proposed? Simple, a highly geolocalized and targeted Facebook advertising campaign . The ads would have been seen only by people living within 35 km of the course location, unemployed or looking for work, and perhaps who had shown interest in topics such as agriculture (the subject of the course).
Facebook_Targeting
However, when it comes to advertising on social media, it's not just the numbers that count, but also the message. The ad must have an impact, to stand out in the users' feed, but at the same time be simple and immediate. And so the agency's creative department developed an ad hoc visual and copy". Moral of the story? The client obtained the first conversions in a short time, reaching the first 25 members needed to start the course on schedule.
Not just Facebook
Facebook is still the most “popular” social media, but others are competing for its scepter, Instagram first and foremost. Furthermore, each channel has its own target and its own topics. In this case, the digital marketing strategy included, in addition to Facebook ads , sponsored ads on Instagram , banners on the site , posters to be physically displayed in job centres.
An essential and highly recognizable sign lends itself to differentiated and surprising applications. From “classic” uses on paper materials to digital ones , up to being configured as a signal and decorative element of the installations. Developing as a “texture” or materializing as a full-round “sculpture” , the 4T logo has been able to formally and conceptually support the success of the event over the years.
Sponsored ads on Facebook and Instagram can help you get concrete results, even in a short time and with a small budget. Especially if you have a clear and affordable goal. This is the case of Engim Piemonte , a training organization, which found itself needing to reach a minimum number of subscribers in a few days to launch a course funded by the European Community.
Hit the target (without killing it).
How to intercept the target , in this case unemployed people living near the course location, in an easy, fast and economical way?
An ad in the local newspaper could be a good way to geolocalize the offer, but it is not a given that the target will buy the local newspaper. Furthermore, the time frame was very tight, because the deadline for ecuador whatsapp resource submitting the financing application would expire in a few weeks.
The solution that we at Eclettica-Akura proposed? Simple, a highly geolocalized and targeted Facebook advertising campaign . The ads would have been seen only by people living within 35 km of the course location, unemployed or looking for work, and perhaps who had shown interest in topics such as agriculture (the subject of the course).
Facebook_Targeting
However, when it comes to advertising on social media, it's not just the numbers that count, but also the message. The ad must have an impact, to stand out in the users' feed, but at the same time be simple and immediate. And so the agency's creative department developed an ad hoc visual and copy". Moral of the story? The client obtained the first conversions in a short time, reaching the first 25 members needed to start the course on schedule.
Not just Facebook
Facebook is still the most “popular” social media, but others are competing for its scepter, Instagram first and foremost. Furthermore, each channel has its own target and its own topics. In this case, the digital marketing strategy included, in addition to Facebook ads , sponsored ads on Instagram , banners on the site , posters to be physically displayed in job centres.