Engage – how do you engage your customers?
Posted: Tue Jan 07, 2025 5:49 am
Examples of Act stage metrics that you use to measure what your customers do before converting:
Engagement metrics – How users engage with different pieces of content you produce. High engagement rates indicate relevant and engaging content. You can also get insights into the interest of different user groups or buyer personas in different content or topics.
Content downloads – How much and what types of downloadable content users download.
Purchase Paths – What are the critical steps a user must take to convert at all? Where do users fall off the wagon? What is the one action that a large percentage of users take just before converting?
Convert – how is the deal?
In the Convert phase, users convert and the work begins to produce final results. These are the numbers that often tell the most important things for a business.
Examples of metrics in the Convert stage that you use to jordan phone data measure user conversion, whether a conversion is a purchase or submitting a quote request form:
Cost per conversion – How much of your advertising budget you spend to acquire one conversion.
Conversion rate – How many website visitors take the desired action, i.e. convert.
ROAS – Return on ad spend. How much one euro of advertising spend generates. ROAS calculation requires that a value has been assigned to the conversion. In purchasing transactions, this is often quite straightforward. In lead generation, the calculation formula is more complex, and ROAS calculations can also rely on approximate calculated lead values.
ROI – Other costs are also included in the ROAS calculation, such as the cost of the necessary tools and the price of labor.
In the Engage phase, you engage your customers and create long-lasting customer relationships. In the Engage phase, you can start talking more about customer relationships.
This stage is often underutilized . It is usually much easier to turn an existing customer into a customer that consistently delivers value than to go after someone who is completely unaware of your company and guide them from the Reach stage to the Convert stage to purchase.
Engagement metrics – How users engage with different pieces of content you produce. High engagement rates indicate relevant and engaging content. You can also get insights into the interest of different user groups or buyer personas in different content or topics.
Content downloads – How much and what types of downloadable content users download.
Purchase Paths – What are the critical steps a user must take to convert at all? Where do users fall off the wagon? What is the one action that a large percentage of users take just before converting?
Convert – how is the deal?
In the Convert phase, users convert and the work begins to produce final results. These are the numbers that often tell the most important things for a business.
Examples of metrics in the Convert stage that you use to jordan phone data measure user conversion, whether a conversion is a purchase or submitting a quote request form:
Cost per conversion – How much of your advertising budget you spend to acquire one conversion.
Conversion rate – How many website visitors take the desired action, i.e. convert.
ROAS – Return on ad spend. How much one euro of advertising spend generates. ROAS calculation requires that a value has been assigned to the conversion. In purchasing transactions, this is often quite straightforward. In lead generation, the calculation formula is more complex, and ROAS calculations can also rely on approximate calculated lead values.
ROI – Other costs are also included in the ROAS calculation, such as the cost of the necessary tools and the price of labor.
In the Engage phase, you engage your customers and create long-lasting customer relationships. In the Engage phase, you can start talking more about customer relationships.
This stage is often underutilized . It is usually much easier to turn an existing customer into a customer that consistently delivers value than to go after someone who is completely unaware of your company and guide them from the Reach stage to the Convert stage to purchase.